At CNH’s CASE Construction Equipment’s site in Pithampur, India, young people from underprivileged backgrounds can train as backhoe operators, helping to address a shortage of skilled workers in the construction industry.

The number of vehicles sold each year has increased from around 10,000 two decades ago to close to 150,000 now and is likely to reach 250,000 by 2030.

Over the past decade, India’s economy has almost doubled in size, from around $2 trillion to $3.7 trillion. The country’s construction market has played a big part in this rapid growth and India is now the world’s third-largest market for construction machinery, behind only the US and China. The number of vehicles sold each year has increased from around 10,000 two decades ago to close to 150,000 now and is likely to reach 250,000 by 2030, according to the Indian Construction Equipment Manufacturers Association (ICEMA).

However, construction firms in this booming market have struggled to find enough qualified operators, particularly for backhoe loaders, which are the mainstay of India’s construction sites.

CASE saw an opportunity to do more to bring new operators into the sector in the region around its plant in Pithampur, central India, and at the same time address the challenge of growing unemployment in the country. The Indian government has made it a priority to tackle the vicious circle in which a lack of access to good education and training keeps sections of the population trapped in economically disadvantaged situations because they are not qualified for higher-paying jobs.

In 2022, CASE started the Hunar program, which trains people in the region as backhoe loader operators. Most participants were economically disadvantaged after leaving school at a young age with few qualifications. CNH also works to place as many of the newly qualified operators into jobs once they complete the course. Participants receive 210 hours of training over 32 days and on average 70% secure employment at the end.

Between June 2022 and June 2025, more than 520 people have been trained, of whom 370 are working.

Read more here.

CNH

CNH

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnh.com 

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