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An Interactive Robot Points the Way to Smarter Farm Equipment
An Interactive Robot Points the Way to Smarter Farm Equipment
Published 3 hours ago
Submitted by CNH
Visitors to the CNH booth at this year’s Agrishow 2025, in São Paulo, Brazil, became part of a two-way learning experience interacting with a robot using offline generative artificial intelligence (AI) - a tool that likely will soon be an integral part of the farm machinery business.
Among their launches, their first AI e-commerce functionality stood out. The new feature uses Artificial Intelligence and allows anyone to take a photo of an item and quickly find its equivalent on the website, reducing search time, errors in selection and improving sales conversion.
Another major attraction was a robot that assisted visitors and helped agricultural machinery operators with no internet access. The technology, named M.A.I.A for Case IH, and GUIA for New Holland, uses offline generative AI. At the fair, GUIA, for example, executed commands such as turning on or off components of a New Holland harvester, such as its lights, surprising those who passed by.
At Agrishow, the CNH team showcased their technology by deploying a robot at their exhibit to interact with visitors curious about the farm machinery on display. The robot engaged attendees by answering questions and providing insights into the equipment.
CNH
CNH
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
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