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Serving Up Hope: How Yum! and KFC South Africa Are Tackling World Hunger One Meal at a Time
Serving Up Hope: How Yum! and KFC South Africa Are Tackling World Hunger One Meal at a Time
Published 07-03-25
Submitted by Yum! Brands
May 28 was World Hunger Day, an observance supporting efforts to address food insecurity around the world. Feeding communities is foundational to the way Yum! Serves Up Good everyday – as a matter of fact, Yum! has donated more than 215 million pounds of food to those in need since 1992 through efforts such as Harvest.
KFC South Africa’s Add Hope program is one example of how our brands and markets are making an impact in their communities. Statistically, one in four South African children experience severe food poverty, placing them at risk of life-threatening malnutrition. KFC’s goal is to help feed these children so that they may have the opportunity to learn, grow and thrive. Since launching 16 years ago, the Add Hope program has provided meals for 1.2 million children in South Africa, collecting over $66 million through guest donations and sales, averaging more than 133,000 meals served daily to children in need.
Read more about how this team is tackling world hunger, one guest check at a time. https://lnkd.in/ePjGKWwZ
Yum! Brands
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.
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