On June 5, 2025, AEG Presents and Goldenvoice brought together aspiring entertainment professionals for an unforgettable experience at the Cali Vibes College Connection Program at the Long Beach Convention Center. This immersive event, which was part of the lead-up to the Cali Vibes Festival, offered college students and young adults a rare behind-the-scenes look at the live music industry.

The program welcomed a select group of participants for a day-long exploration of careers in live entertainment, including a guided tour of the Cali Vibes Festival site before it opened to the public. Attendees engaged in a panel discussion with industry veterans, gaining insights into event production, operations, artist relations, and more.

“The College Connection Program at Cali Vibes is about more than just access, it’s about possibility. We created this experience to show students that there’s space for them in the live music industry, not just as fans, but as future leader,” said Twana Simmons, DEI Business Partner, AEG Presents. “Watching them engage, ask questions, and light up throughout the day reminded all of us why this work matters. We’re proud to provide hands-on experiences that open doors, build confidence, and show students that there’s a place for them in this industry.”

Participants also had the opportunity to network with professionals, explore entry-level job opportunities, and receive mentorship from seasoned experts. The initiative emphasized diversity and inclusion, encouraging students from all backgrounds to pursue careers in entertainment.

Held just days before the Cali Vibes Festival (June 7–8 at Marina Green Park), the College Connection Program reflects AEG’s broader commitment to education, community engagement, and workforce development in the arts.

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AEG

AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;   AEG Presents, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events;   AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and  sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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