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Pueble S.A., the Largest Case IH Dealership in Argentina, Opens Its Doors in Tucumán

Pueble S.A., the Largest Case IH Dealership in Argentina, Opens Its Doors in Tucumán

Published 05-30-25

Submitted by CNH

Case IH dealership

Pueble S.A., an official Case IH dealership under CNH, celebrated the inauguration of its new headquarters located in Tucumán, Argentina.

This opening represented a great investment, consolidating the trajectory and sustained growth of the company in northern Argentina.

"We chose this location because of its accessibility and direct connection with the agricultural activity of the region. This opening reaffirms our commitment to customers and to Case IH, investing in infrastructure, technology and comfort," said Carlos Puente, president of Pueble S.A.

Four people standing in front of dealership

The new headquarters was designed under the New Gen Partners concept, with a focus on functionality, sustainability and customer experience. The building offers a large exhibition yard, offices, workshop, spare parts area, warehouse and a modern training room.

The construction incorporated sustainable practices, such as a water heating system through solar panels hidden in the roof structure, highlighting CNH’s environmental commitment.

Case IH dealership

 

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CNH

CNH

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

 

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