Originally published on GoDaddy Resource Library

By Abbey Foster Jacobson, ESG Leader at GoDaddy

At GoDaddy, our mission to empower entrepreneurs everywhere is not just a statement — it's the heartbeat of our business. As we roll out the company’s 2024 Sustainability Report, we’re excited to share how we’re making strides in sustainability that align with our broader business goals and benefit our customers, shareholders, communities, and the planet.

We focus efforts on our sustainability priorities 

In 2024, we undertook an inaugural Double Materiality Assessment to update and prioritize the topics most impactful to our business, stakeholders, society, and the environment. This assessment helps us make informed, data-driven decisions, reinforcing our commitment to responsible growth. This assessment provides us with a clear framework to address potential risks and seize opportunities, ensuring our actions support our mission to empower entrepreneurs.

Our innovations are empowering entrepreneurs worldwide 

Innovation is the engine that drives our mission, and 2024 was a year of notable advancements. Microbusiness owners are increasingly turning to AI, with more than half now comfortable using it in their operations, according to GoDaddy Venture Forward research.

This technological shift reflects a broader trend of adaptation and innovation. With the launch of GoDaddy Airo®, we harnessed AI to simplify and speed up the entrepreneurial journey.

From generating business names to creating digital assets, our experiences are designed to help our customers succeed.

This approach supports our business objectives and fosters an inclusive entrepreneurial ecosystem by making advanced tools accessible to microbusiness owners who might otherwise lack resources. By democratizing AI technology, we enable a wide range of entrepreneurs to innovate and compete on a more level playing field.

We cultivate an inclusive and supportive culture 

Our people are our greatest asset, and we are dedicated to creating an environment where they can thrive. In 2024, 84% of our employees participated in GoDaddy Voice, our annual employee engagement survey that revealed a strong sense of trust and support within our teams. We continue to prioritize fair compensation and development opportunities and promote respect and community throughout our workforce.

We govern responsibly and operate sustainably 

Sustainability is embedded in our operations, guided by principles of responsible governance. Our AI and Machine Learning Governance Council, for example, oversees the ethical use of technology, ensuring our innovations align with our mission.

This year, we also set a new target to reduce scope 1 and 2 carbon emissions by 90% by 2030, reinforcing our commitment to environmental stewardship. Through reducing emissions, we expect to enhance our business outcomes via cost savings and increased operational efficiency.

We are committed to building resilient and sustainable futures 

As we continue to enhance our corporate sustainability framework, we are focused on creating long-term value for our company and stakeholders. By focusing on our sustainability priorities, we ensure our efforts are purposeful and impactful.

Our dedication to sustainability is not just about meeting current needs but also about building a resilient future for the company and entrepreneurs everywhere.

We invite you to explore our 2024 Sustainability Report to learn more about our progress and the steps we're taking to create a world where entrepreneurship is accessible, inclusive, and sustainable.

Abbey Foster Jacobson leads GoDaddy's Environmental, Social, and Governance (ESG) program. With a background in consulting and experience within technology companies, Abbey specializes in ESG strategy and reporting. Abbey’s work at GoDaddy focuses on creating shared value for the company and its stakeholders.

GoDaddy

GoDaddy

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy for Good

GoDaddy focuses on making opportunity more inclusive for all in the communities where we work, live and play across the globe. We rally behind inclusive entrepreneurship and other critical local needs that empower people to succeed through philanthropic and in-kind donations, volunteerism, strategic partnerships and advocacy.

Empower by GoDaddy 

Empower by GoDaddy is GoDaddy's global community and philanthropic program equipping entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys. GoDaddy rallies behind entrepreneurs in underserved communities by building their confidence and skills to strengthen their small business’ digital presence.  Entrepreneurs engage in customized learning experiences, work 1-1 with GoDaddy volunteer coaches and local mentors, and gain access to wrap-around services, in-kind products and networks boosting their small businesses success.

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