Now Reading
Building Premium Brands Through Family Values | Scott Northcutt, Bacardi
Beyond the Bottom Line with Bert Miller
Building Premium Brands Through Family Values | Scott Northcutt, Bacardi
Beyond the Bottom Line with Bert Miller
Published 04-01-25
Submitted by Bacardi Limited
Originally published by Beyond the Bottom Line with Bert Miller
In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.
Scott reveals how Bacardi, still completely family-owned, uses the original 1862 yeast strain and keeps its recipe under lock and key - known only to two people. Learn how this commitment to quality drives everything from innovation to talent development.
ABOUT SCOTT NORTHCUTT:
With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.
Listen to the full episode here or watch the video version of the podcast here
Bacardi Limited
Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.
More from Bacardi Limited
