Now Reading
Purple Power: Petaluma’s Reusable Cup Project Proves a Sustainable Success!
Purple Power: Petaluma’s Reusable Cup Project Proves a Sustainable Success!
Published 03-25-25
Submitted by Yum! Brands
In December, we told you about how restaurants in Petaluma, California, swapped our single-use cups for reusable purple ones. It was all part of our partnership with Closed Loop Partners' Center for the Circular Economy in the Petaluma Reusable Cup Project. It’s the first initiative to make “reuse” the default option in a U.S. city!
Recently, Closed Loop Partners released its findings from the Petaluma project. You can read the full report here but before you dive in, we want to highlight a cause for celebration: enough customers successfully returned the purple cups during the project to make the reusable system a more environmentally friendly option than the single-use alternative. Maybe the key to a greener Earth is, in fact, a purple cup!
Yum! Brands
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.
More from Yum! Brands
