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CNH Closes Partnership With FIEMG Lab To Boost Open Innovation in Minas Gerais

CNH Closes Partnership With FIEMG Lab To Boost Open Innovation in Minas Gerais

Published 02-28-25

Submitted by CNH

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from left to right: Paulo Máximo, director of Commercial Services and Operations Planning at CNH for Latin America; Mariana Yazbeck, manager of FIEMG Lab; and Grasielle Silva, CNH's Customer Experience Strategy manager for Latin America.

CNH’s brands, Case IH, New Holland, CASE Construction Equipment and New Holland Construction, have teamed up with FIEMG Lab, an open innovation HUB between industrial-technology startups and industries in Brazil, to boost innovation in the Minas Gerais market. The partnership, made official in February, is another collaboration signed between the company and the Brazilian innovation community.

Person standing on a podium to address a group
Paulo Máximo, Director of Commercial Services and Operations Planning and Innovation Leader for CNH in Latin America

The agreement strengthens CNH’s connection to more than 300 startups and 3000 professionals connected to FIEMG Lab. CNH believes in the open innovation model to generate value for the market.

With this partnership, we expand our possibilities of contact with a very rich ecosystem that further strengthens our work to bring solutions, whether in the field of productivity, sustainability, technology or even management”, highlights CNH’s Innovation leader, Paulo Máximo.

Large group photo

FIEMG LAB is a pioneering initiative of the Euvaldo Lodi Institute (IEL), within the scope of the Federation of Industries of the State of Minas Gerais (FIEMG). The organizations believe in the impactful relationship between startups and industries as agents for building a new, prosperous and abundant economy. With the purpose of accelerating the future of the industry to increase competitiveness, through open innovation with startups, FIEMG Lab enables economic development in the innovation ecosystem for entrepreneurs and industries.

CNH banner at FIEMG lab

 

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CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

 

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