Now Reading
KFC’s 3al Asl Tawar Transforms 300+ Lives in Just One Year, Empowering Women & Youth Through Literacy!
KFC’s 3al Asl Tawar Transforms 300+ Lives in Just One Year, Empowering Women & Youth Through Literacy!
Published 02-20-25
Submitted by Yum! Brands
Our KFC team in the Middle East launched 3al Asl Tawar almost 18 months ago – and has already made a difference to over 300 people. This truly inspiring program has had amazing success, working predominantly to improve literacy among women and girls, and we can’t wait to see what the next year will bring.
When we launched 3al Asl Tawar in September 2023, we wanted to empower underrepresented Egyptian youth. In just one year, we've proudly impacted 300+ lives!
On International Day of Education, we reflect on how our literacy program KFC 3al Asl Tawar impacted the humble community of Ezbet Khirallah:
- We witnessed youth learners writing their names for the first time
- We are proud to say that 73% of the learners are women and young girls
- 219 learners graduated from the program in the first year
- The Program improved literacy levels among 12-35-year-olds
ProLiteracy Worldwide, Alesha Anderson, Christelle Marpaud, Raghad ElAssi, Ahmed Arafa
Yum! Brands
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.
More from Yum! Brands
