Published 02-13-25
Submitted by Bath & Body Works
As an important part of Bath & Body Works’ ESG journey, we’re working to create lasting, positive impacts through sustainable sourcing practices. Beginning in 2023, we partnered with Antea Group, an international expert in sustainability, to build a tool that allows us to better understand the social and environmental implications of the materials used in the most important areas of our business (for both merchandise and non-merchandise purchasing). This tool was developed to help support our ESG commitments toward improving the sustainability profile of priority ingredients and contributing to resilient communities.
Based on this initial assessment, we embarked on our journey to pilot programs that help us make progress on our commitments, starting with Madagascan vanilla.
Madagascar is the largest source of natural vanilla for Bath & Body Works and grows the majority of the world’s Vanilla Planifolia species. Madagascar is rich in biodiversity, but the impacts of natural catastrophes, such as droughts, and economic conditions pose a risk to vanilla farmers.
Through a new partnership with the Givaudan Foundation, we’re working to improve the living conditions of Madagascan vanilla farmers. We are subsidizing 3,000 Madagascan-produced, energy-efficient cookstoves over three years for 3,000 farming households in the Sava region of Madagascar, which is where most of the natural vanilla in our products originates.
Similar projects like this in the past have shown to:
We believe that finding ways to positively impact these farmers is the right thing to do to help ensure this ingredient is available for future generations. We look forward to using learnings from our Madagascan vanilla program to learn, grow and most importantly, deepen our focus on what truly matters — our people, communities and planet.
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,890 company-operated Bath & Body Works locations in the U.S. and Canada, more than 525 international franchised locations and an online storefront at bathandbodyworks.com.
More from Bath & Body Works