New Holland, a CNH brand, continues to expand the development of dealerships in Latin America with the help of Corporación de Maquinaria S.A. 

The brand’s Global President, Carlo Lambro, and the Regional Vice President for Latin America, Eduardo Luis, were both present for the inauguration of the first Smart Dealer in the country, focused 100% on the customer experience.

The new Smart Dealer, located in Salto, covers 1,400 square meters and has highly trained personnel to accompany the customer and support their needs in an attentive and fast way. In addition, the new branch incorporates multiple sustainability initiatives, such as electric forklifts, an electronic file system to reduce paper use, LED lighting in all facilities and systems for collecting all used oil in the workshops, among others.

"This inauguration is a new opportunity for New Holland in the region and especially in Uruguay. The new dealership concept that we have been implementing demonstrates our interest in strengthening the bond with customers, accompanying them at all times and providing them with the best tools to achieve their goals," said Juliano Mendonca, New Holland's marketing manager for Latin America.

This new dealership concept implemented by the brand in recent years concentrates commercial offices, workshop, spare parts warehouse, Intelligence Center and cafeteria, among other novelties that strengthen the bond with the customer and provide effective service.

The Intelligence Center is one of the most outstanding features of Smart Dealers, as it allows you to remotely monitor and manage agricultural machinery in the field. In this way, potential problems can be anticipated in real time, optimizing producers' time and resources.

CNH

CNH

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

 

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