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Small Businesses Grow Faster by Growing Their Network of Partners
Small Businesses Grow Faster by Growing Their Network of Partners
Published 01-29-25
Submitted by Mastercard
For many innovators in the EU, partnerships with established organizations are essential for distributing their solutions to small businesses.
Over half of the applicants to the Mastercard Strive EU Innovation Fund proposed collaborative approaches to reach small businesses. Why? Distribution partners enable them to reach more small businesses faster by leveraging their established networks, as well as the trust and reputation they’ve already built with small businesses.
These partnerships not only expand reach but also create opportunities to bundle offerings, delivering greater value to small businesses while saving time and resources. By tapping into trusted relationships, innovators can overcome common barriers like slow adoption rates and limited market access.
Read the full report to uncover more insights: https://strivecommunity.org/reports/eu-if-highlights
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Originally published by Mastercard
Mastercard
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About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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