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How We Do Business: Bath & Body Works’ U.S.-Based Supply Chain

How We Do Business: Bath & Body Works’ U.S.-Based Supply Chain

Published 11-21-24

Submitted by Bath & Body Works

soap bottles in factory
One of the unique aspects of our supply chain model is Beauty Park, a consolidated group of suppliers in New Albany, Ohio.

We are known by many for our expertly crafted fragrances and our best-in-class retail store presence, but a full understanding of our business begins with a closer look at our unique supply chain.

Powered by agility and innovation, our predominantly U.S.-based, vertically integrated supply chain enables us to deliver high-quality, on trend luxuries at affordable prices. Our extended value chain includes inputs, like our ingredient and raw materials sourcing; suppliers, like those for our components, contract fillers and packaging manufacturing; inbound and outbound logistics; marketing and sales; and the use and end-of-life of our products.

One of the unique aspects of our supply chain model is Beauty Park, a consolidated group of suppliers in New Albany, Ohio that primarily, but not exclusively, supports several of our value chain activities like research and development, product manufacturing and formulation and packaging manufacturing. Having Beauty Park close to our headquarters is a key competitive advantage for our business that allows us to be more agile in responding to shifting consumer demands. As we continue on our sustainability journey, we are proud that Beauty Park supports our efforts to reduce our carbon footprint as its geographic efficiencies reduce our freight emissions across our vertical supply chain.

Employee stands in factory
Powered by agility and innovation, our supply chain enables us to deliver high-quality, on trend luxuries at affordable prices.

Additionally, our company-operated distribution and fulfillment centers and shipping facilities, located in central Ohio, are core to our operations. We also use third-party-operated direct channel fulfillment centers and regional distribution centers located throughout North America to position inventory geographically closer to our customers.

In our most recent ESG report we shared that as of 2023, Bath & Body Works reported:

  • 38% proportion of total spend with Ohio-based suppliers (23 vendors; 32 factories)
  • 238 third-party manufacturing facilities (as of Feb. 3, 2024) *Figure accounts for factories paid in fiscal 2023
  • 6 company-operated distribution and fulfillment centers (as of Feb. 3, 2024)

In 2023, we also continued our efforts to incrementally move production to North America. These geographical production shifts support supply reliability and enhance the speed and agility of our business, along with reducing the distance finished components need to travel. Examples of production moves to North America include:

  • Key lip tube manufacturing moving to the U.S. from China and Mexico
  • Foaming hand soap pump moving from China to the U.S
Two employees fist bump in a fulfillment center
Our company-operated distribution and fulfillment centers and shipping facilities, located in central Ohio, are core to our operations.

We understand that in order to meet our ESG commitments, we have to work collaboratively with our supply chain partners, at all levels of the supply chain, to maximize the impact we can make in the future.

Learn more about our sustainable sourcing updates and other initiatives in our 2023 ESG report at bbwinc.com.

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Bath & Body Works

Bath & Body Works

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,870 company-operated Bath & Body Works locations in the U.S. and Canada and more than 490 international franchised locations to an online storefront at BathandBodyWorks.com

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