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Introducing Eastman's Naia™ Renew for Home Textiles

Introducing Eastman's Naia™ Renew for Home Textiles

Published 07-09-24

Submitted by Eastman


Getting a restful night’s sleep is important to our overall health and well-being. With Naia™ Renew, you can get there with three key benefits that ensure you’ll wake up refreshed, restored and at ease: comfort, long-lasting quality, and sustainability.

Naia™ Renew bedding is soft and smooth against the skin, with excellent moisture management qualities that keep your bed feeling fresh for a drier, cooler and more comfortable night’s rest. Even after repeated launder, Naia™ Renew bedding has less pilling and fewer wrinkles, so sheets stay looking new and lustrous for longer.

And since Naia™ Renew fibers are derived from sustainably sourced wood pulp and reclaimed* carpets diverted from landfills, you can rest well knowing your bedding choice is making a positive impact in your home with a reduced environmental impact on our shared home, Earth.

Wake up to your best tomorrow with bedding made from Naia™ Renew.

Visit for more information.

*40% Naia™ Renew recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process.

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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA.

About Eastman in the circular economy: In 2019, Eastman became the first company to begin commercial-scale chemical recycling for a broad set of waste plastics that would otherwise be landfilled or, worse, wind up in the environment. Eastman's molecular recycling technologies can process waste plastics traditional mechanical recycling methods cannot—including polyesters, polypropylene, polyethylene, and polystyrene—derived from a variety of sources, including single-use plastics, textiles, and carpet. These technologies provide a true circular solution of endless recycling for materials, allowing them to be reused repeatedly.

To learn more about how we’re working to make a more circular economy visit

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