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Sustainability Without Compromise: End Plastic Waste | Eastman Cristal Renew

Sustainability Without Compromise: End Plastic Waste | Eastman Cristal Renew

Published 07-03-24

Submitted by Eastman


Eastman Cristal™ Renew has found a better way to tackle plastic waste without compromising performance.

Let’s put an end to plastic waste together. We care about the quality, performance, and aesthetics of our products. But, just as important, we care about the planet too.

With the world facing a plastic waste crisis, many of us have been conflicted. Perhaps you have faced tough choices between the quality of your product and your plastic waste footprint.

With Cristal Renew, you don’t have to compromise. Cristal Renew products are made with Eastman’s molecular recycling technology, which means plastic waste is broken down to its molecular level to be used again to create like-new, beautiful custom packaging. Many industry-leading companies, including LVMH/Parfums Christian Dior, Amorepacific/Laniege, and Clio Cosmetics, have already committed to sourcing our innovative materials to reduce environmental impact while continuing to deliver high-quality products to consumers. Cristal Renew makes it easy to incorporate sustainable packaging to any cosmetic or personal care product while exceeding molder and consumer expectations. With Eastman’s innovative technology, molders don’t need to change existing molds to provide sustainable options for brand owners.

Consumers are more environmentally conscious than ever and are speaking out with their hard-earned dollars. Cristal Renew provides the same quality products while offering a more sustainable choice, helping consumers feel better about their brands.

It’s never too late to create better products for your consumers and the environment. And with Cristal Renew, it has never been easier.

Learn more about how you can incorporate Cristal Renew into your cosmetic packaging today:

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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA.

About Eastman in the circular economy: In 2019, Eastman became the first company to begin commercial-scale chemical recycling for a broad set of waste plastics that would otherwise be landfilled or, worse, wind up in the environment. Eastman's molecular recycling technologies can process waste plastics traditional mechanical recycling methods cannot—including polyesters, polypropylene, polyethylene, and polystyrene—derived from a variety of sources, including single-use plastics, textiles, and carpet. These technologies provide a true circular solution of endless recycling for materials, allowing them to be reused repeatedly.

To learn more about how we’re working to make a more circular economy visit

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