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Stories of Belonging at Bacardi Through a Woman’s Lens

Stories of Belonging at Bacardi Through a Woman’s Lens

Published 03-22-24

Submitted by Bacardi Limited

As a family-owned business, Bacardi is always thinking about the legacy we will leave for future generations and about reshaping the future of the spirits industry, giving everyone an opportunity to belong and thrive. Creating an environment where people feel appreciated for who they are, what they do, and who they can become is at the core of the Belonging at Bacardi initiative which guides the company’s diversity and inclusion efforts. Among the pillars is Women in Leadership with a commitment to empower women within the workforce, striving for gender equality across the organization.

This Women’s History Month, Bacardi features the Belonging story of Phoebe Xu, Digital Commerce Director at Bacardi China. To Phoebe, a sense of Belonging is about being able to be open enough and feeling that she will be listened to and heard. She shares her initial trepidations of moving from the predominantly female beauty world in China to the spirits industry, known for being dominated by men especially in her market. The move made her wonder if she would be trusted and respected in a new business environment. Hear her observations on the power of bringing together teams with different experiences.

See why Bacardi was recognized by Forbes on the list of World's Top Companies for Women 2023.

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Bacardi Limited

Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on LinkedIn or Instagram.

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