March 4, 2024 /CSRwire/ - In recognition of Employee Appreciation Day, AEG, the world’s leading sports and live entertainment company, today launched its latest employer branding campaign that focuses on individual employees and their personal experiences working at the company.

The campaign “Leave Boring Behind,” highlights one of the company’s core value propositions -- a job that lets you live your passion -- and provides an authentic behind-the-scenes look at what it is like to work in one of AEG’s business divisions – venues, music, sports, global partnerships, and ticketing.

AEG launched the campaign to attract talent to the variety of career opportunities available at the company and promote its inclusive and welcoming culture.

“Working at a job that lets you live your passion is one of the things that makes AEG such a great company to work for,” said Marla Anderson, VP of Talent Acquisitions at AEG. “Our employees are at the heart of everything we do, so what better way to showcase the exciting career opportunities at our company than to have them share what its like to work here.”

The integrated campaign will run across a variety of social and digital channels and consists of display ads that highlight the company’s venues, sports franchises and music events, 60-second spots that showcase individuals and their jobs, and 10-second video ads and key visuals that reveal what team members love most about their job and the company.

“The campaign is launching at a time when the live events industry is growing and we are expanding our workforce to meet that demand,” Anderson adds. “In addition to attracting new talent, we are focused on strengthening our culture of belonging and empowering our employees by offering a variety of training and development opportunities so they can fulfill their goals both personally and professionally.”

AEG

AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;   AEG Presents, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events;   AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and  sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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