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CNH Recently Attended FIRA 2024 Event for Agricultural Robots
CNH Recently Attended FIRA 2024 Event for Agricultural Robots
Published 02-21-24
Submitted by CNH Industrial
New Holland, a brand of CNH, recently attended World FIRA, the international event for global leaders in agricultural robotics in Toulouse, France.
With connectivity, autonomous equipment and new technologies at the core of New Holland’s strategy, the brand displayed some of its advanced solutions and met customers, dealers and startups. Whilst there, they showed the brand’s investments in robotics and discussed future evolutions.
Taking place twice a year – in the US and in France – FIRA has become the world’s leading ag robotics static and field demo event. New Holland has attended since it was first held, and this year sponsored the French edition, after supporting the US event a few months ago.
On the stand was the Stout Smart Cultivator, New Holland’s software-controlled implement for tractors that uses cameras, AI and proprietary vision technology to distinguish crops from weeds. Once identified, the implement simultaneously cultivates crops and removes weeds with an accuracy of 99%, decreasing reliance on labor and chemical inputs while improving farming practices. CNH invested in the US-based company Stout Industrial, acquiring a 10% minority stake at the end of 2022.
New Holland’s tractors were present in the event’s demo zones, where visitors saw robots and tractors in action. One vineyard tractor and three specialty tractors together with a T5 utility tractor were displayed.
Attending and sponsoring this event is a testament to CNH’s commitment to innovative products that promote a more sustainable future.
CNH Industrial
CNH Industrial
CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
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