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Talking Workplace Innovation With Bacardi

Talking Workplace Innovation With Bacardi

Published 02-06-24

Submitted by Bacardi Limited

Originally published by

More than 160 years since the company was founded on the Caribbean island of Cuba, Bacardi is still family owned. Best known for its eponymous rum brand, today the Bacardi portfolio of premium spirits also includes Bombay Sapphire gin, Grey Goose vodka and Patrón tequila. The company’s 9,000 employees around the world are united by three cultural pillars, Fearless, Family and Founders, and refer to one another as ‘Primos’ (cousin in Spanish). Following the company’s recent move to a new UK office in London, HR Business Partner, Laura Jenkins, and Off-Trade Director, Charlotte Rann share their insights into how the workspace and the company’s ‘Belonging at Bacardi’ initiative are bringing positive change for Primos and the business as a whole.

Watch the video here.

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Bacardi Limited

Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on LinkedIn or Instagram.

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