Submitted by CNH Industrial
CNH was recently recognized by the 2024 German Design Awards, presented by the German Design Council (est. 1953). Thanks to the CNH Design Team, STEYR, a brand of CNH, was selected via its Plus tractor series for Excellent Product Design in the Utility Vehicles category for its impressive synergy of function, design, quality, and sustainability.
STEYR Plus tractors are the first to feature a dramatic new design developed for the brand’s products. The new style emphasizes modernity, strength, power, and technology through features such as striking new hood styling with integrated road and work lighting.
Inside the cab, additional comfort and better visibility complement the latest in telematics, which ease the operator’s task through instant data transfer from the machine to the cloud and auto guidance with automated steering.
“We are honored to see our efforts to enhance the tech aesthetics of STEYR recognized by the German Design Council,” said David Wilkie, Design Director at CNH. “It underlines the importance of good design in delivering our customers a world class experience when they use our machines."
Winning this award is a testament to CNH’s commitment to designing sustainable products by creatively challenging traditional norms in the industry. Through innovative design, sustainable products are further recognized and used to make our world a better place.
CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
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