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Team Rubicon Brings Hurricane Relief in Florida With Help From CASE Construction Equipment Dealers

Team Rubicon Brings Hurricane Relief in Florida With Help From CASE Construction Equipment Dealers

Published 12-18-23

Submitted by CNH Industrial

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Supporting Team Rubicon’s efforts in supporting those impacted by Hurricane Idalia demonstrates CNH’s commitment to helping local communities across the globe. 

When Hurricane Idalia hit the Big Bend area of Florida and caused extreme damage in areas like Taylor County, veteran-led humanitarian organization Team Rubicon began spinning up a response operation within hours. But they knew it would be a months-long effort that would require a lot of teamwork, and they would need heavy equipment to clear roads, move trees and clean up debris.

CASE Construction Equipment, a brand of CNH, worked with its dealers Tidewater Equipment and CASE Power & Equipment of Florida, who were swift to respond. Both companies supplied essential equipment including CASE compact loaders equipped with root grapples to help make quick work of clearing trees and opening roadways.

“When CASE put out a request to local dealers for machinery to support recovery efforts, we jumped right into action,” says Kevin Pittman, sales manager for Tidewater Equipment at their location in Live Oak, Florida, near Taylor County. “This disaster was right in our backyard, and the folks impacted by Idalia were our neighbors, family and friends. We wanted to help any way we could, and we were moved by the work Team Rubicon volunteers were doing across southern Georgia and the Florida Panhandle.”

When it comes to responding to disasters, volunteers from the veteran-led nonprofit Team Rubicon are some of the first to arrive. Also known as “Greyshirts,” Team Rubicon volunteers include sawyers and heavy equipment operators who clear trees and debris from roads so emergency crews can access impacted communities.

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Supporting Team Rubicon’s efforts in supporting those impacted by Hurricane Idalia demonstrates CNH’s commitment to helping local communities across the globe. 

“Helping people build communities is what drives CASE in everything we do. That includes rebuilding them when disaster strikes,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “Our dealers in Florida and across North America are always ready to step up to the plate when the need arises. And we’re proud to play a part in the good work Team Rubicon is doing for those impacted by Hurricane Idalia.”

In Taylor County, the destruction left by the high winds, rain and storm surge from Hurricane Idalia was especially severe. Roads across the county were blocked by trees and other debris while power was out in large portions of the county. After Taylor County’s emergency manager requested help, Team Rubicon, with the help of CASE machinery from Tidewater Equipment and CASE Power & Equipment of Florida, launched its first Idalia response on Sept. 1.

“Our continued partnership with CASE allows Team Rubicon to assist more communities in need before and after disasters strike,” said William Porter, Director of Operations Support for Team Rubicon. “We were able to quickly clear roads within hours of Hurricane Idalia making landfall in Florida and have continued to support the community with CASE machines from Tidewater Equipment Company. The commitment of CASE fuels this work and increases our capacity to assist survivors.”

In just the first week following landfall, volunteers brought their relief operation to completion, clearing 298 obstructions across multiple counties in Florida, moving over 490 dump truck loads of debris, and allowing thousands of survivors to regain access to emergency and essential services. Throughout the operation, which continued for months after the storm’s initial impact, CASE dealers were in it for the long haul, supporting Greyshirts with critical equipment to help get the job done as quickly as possible.

“Despite all the destruction left by Idalia, we felt privileged to be in a position to help with the powerful equipment Team Rubicon needed,” says Jeff Heinemann, Director, CASE Power & Equipment, Florida. “Supporting each other in good times and bad is what we’re all about, and we’re proud to be part of a network at CASE that shares those values.”

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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