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CASE Construction Equipment Delivers Sustainable Roadshow Experience

CASE Construction Equipment Delivers Sustainable Roadshow Experience

Published 11-08-23

Submitted by CNH Industrial

CASE CONSTRUCTION sign on the grass
The organization of this event represents CNH’s strong commitment to sustainability and to uphold the UN’s Sustainable Development Goals – for the future of farmers and builders everywhere.

CASE Construction Equipment, a brand of CNH Industrial, completed its 2023 European Roadshow with a two-day, sustainability-certified event, in Derbyshire, UK in September.

The company welcomed UK and Northern European dealers, the construction media and more than 200 customers to the final leg of this year’s Roadshow, following events in Germany, Italy and France throughout the Summer. CNH, in line with its sustainable development engagement policy, committed to successfully organizing a sustainable event, as a pilot project for its ISO 20121 certification. ISO 20121 is an international standard for organisations that want to demonstrate their commitment to sustainability in the planning and implementation of events.

The standard is based on three principles of sustainable development: ethical-social, economic and environmental. It supports the achievement of SDGs-UN (Sustainable Development Goals-United Nations) objectives and is in line with CNH’s sustainable management policy, strategy and objectives. With the purpose of ‘Breaking New Ground’ it is an innovative approach to the management of company events.

All environmental, social, and economic aspects of the event were analysed and acted upon to minimise their impact. This included land conservancy, waste management, containment of emissions, sustainable procurement, and improvement of the social and economic impact on the communities involved. “ISO 20121 provides for performance monitoring, always with reference to the principles and policies adopted by the organisation,” said Daniela Ropolo, Head of Sustainable Development Initiatives at CNH. “It allows us to correctly identify and manage the lessons learned from the event, in order to use them in the planning for subsequent activities.”

This focus on the environment was extended to the equipment on display, where customers tried out the two all-electric mini excavators and a prototype electric compact wheel loader. Developed for small job sites in a wide variety of applications, the mini excavator is a compact machine that offers a combination of maneuverability and power. It will be launched to customers across Europe by the end of the year.

The organization of this event represents CNH’s strong commitment to sustainability and to uphold the UN’s Sustainable Development Goals – for the future of farmers and builders everywhere.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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