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Whirlpool Corporation and KitchenAid Brand Collaborate With Michigan Hospitality Foundation To Develop the Next Generation of Culinary Professionals

Whirlpool Corporation and KitchenAid Brand Collaborate With Michigan Hospitality Foundation To Develop the Next Generation of Culinary Professionals

Published 08-30-23

Submitted by Whirlpool Corporation

Two people standing behind a stove with pots of food. One holds a box for a kitchen aid pasta maker. "To Develop the next generation of culinary professionals. MHF and Whirlpool logos.

The Michigan Hospitality Foundation (MHF) has announced a three-year agreement with Whirlpool Corporation and their KitchenAid brand to support hospitality education programming throughout the state.

The KitchenAid brand officially launched the collaboration during the MHF annual educator professional development workshop on Tuesday, Aug. 8 hosted at Boyne Mountain.

As a part of the collaboration, KitchenAid will be hosting teacher webinars and training, as well as donating stand mixers and other products to Michigan schools to support programming, education and further instructional workshops. Ten KitchenAid stand mixers will be retained by MHF for future in-person instruction and competitions. The Michigan Hospitality Foundation will supplement this investment by purchasing Pasta Roller & Cutter attachments to be distributed to schools alongside the stand mixers.

KitchenAid brand will also serve as the Pasta Competition sponsor for the 2024 ProStart Invitational. Students will then participate in the 2024 KitchenAid Senior PGA Championship event where they will attend the Championship and cook with world-renowned chefs in the KitchenAid activation.

“This partnership will drive student and educator learning and engagement in the hospitality industry,” said Amanda Smith, executive director of the Michigan Hospitality Foundation. “We’re excited to be working alongside the KitchenAid brand and to support Michigan students interested in pursuing a culinary or hospitality career.”

“KitchenAid is pleased to partner with The Michigan Hospitality Foundation to support its effort in fostering the hospitality industry” said Chad Ries, KitchenAid small appliances global brand director. “We hope our partnership further develops the next generation of culinary professionals through hands-on education across the state.”

Hospitality is currently an $18 billion dollar industry in Michigan supporting 595,000 jobs. It is also an industry with significant room for growth and ranks among the top 10 fastest growing sectors in the state with 20,000 current job openings.

“Our industry is growing and evolving rapidly and this partnership, combined with our hands-on programming, are helping to build stronger resources for Michigan schools while also helping them engage with hospitality leaders across the state,” said Smith.

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A large group of people posed behind a counter with kitchen appliances on it.


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Whirlpool Corporation

Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including WhirlpoolKitchenAidMaytagConsulBrastempAmanaBauknechtJennAirIndesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at

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