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CNH Industrial Donates Precision Ag Simulator to FFA Chapter

CNH Industrial Donates Precision Ag Simulator to FFA Chapter

Published 08-18-23

Submitted by CNH Industrial

Staff an students stood either side of the Precision Agriculture education simulator
The simulator display will serve as a centerpiece in agricultural education. By integrating the technology into the classrooms, CNH Industrial seeks to cultivate an interactive learning environment for the future farmers of America. 

Messick’s Equipment, a dealer for New Holland Agriculture (a brand of CNH Industrial) recently held an event in Pennsylvania where the Cedar Crest Future Farmers of America (FFA) Chapter was donated a cutting-edge Precision Agriculture education simulator. This donation comes as part of a joint venture between New Holland and Raven Industries to support agricultural education and promote understanding of precision technology among high school students.

“Both the students and teachers are excited to receive this display,” states Phil Haussener, agricultural education teacher at Cedar Crest High School. “Part of our plan is to use it in the final step of our Integrated Pest Management unit.”

The donation of the simulator designed by Raven Industries establishes a valuable connection between Cedar Crest students and Messick’s Equipment. As part of the official presentation, Cedar Crest FFA students had the opportunity to engage directly with industry professionals and gain insight into the practical applications of precision agriculture.

“The adoption rate of technology being used across farms of all sizes today is higher than ever,” says Mary Henry, Messick’s Corporate Sales Manager. “Creating an awareness of the career opportunities in precision technology is critical to farm dealerships and engaging with students early opens doors to a future in agriculture that these students may otherwise have not been exposed to. We are proud of Cedar Crest’s accomplishment in this competition that will allow them to gain hands-on experience.”

Messick’s Equipment has and continues to play a role in providing local students the opportunity to explore the latest New Holland equipment and technology offerings, and how they related to potential career pathways. The partnership between the program, students and Messick’s is a significant step in bridging the gap between classroom learning and real-world implementation.

“The technology that moves us forward will serve as an opportunity to face farm labor shortages head on, reduce expenses, help us gain efficiencies in production and land use, reduce machine downtime and provide even greater focus on environmental stewardship. Messick’s is excited to have a partner in New Holland that is dedicated to supporting programs that not only develop the technology, but train and support a new generation of leaders,” Henry says.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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