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CNH Industrial Attends Fashion Sustainability EXPO in Rome

CNH Industrial Attends Fashion Sustainability EXPO in Rome

Published 08-04-23

Submitted by CNH Industrial

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Daniela Ropolo, EMEA Head of Sustainable Development Initiatives at CNH Industrial, attended and spoke at the Phygital Sustainability Expo, igniting discussion about both the textile and agriculture sectors, and establishing a strong connection between the two industries in relation to eco-sustainability. 

CNH Industrial’s EMEA Head of Sustainable Development Initiatives, Daniela Ropolo, attended and spoke at the Phygital Sustainability EXPO by the Sustainable Fashion Innovation Society that recently took place in Rome.

The discussion was centered around the eco-sustainable transition of the fashion supply chain, emphasizing CNH Industrial’s leadership in driving the transformation of agriculture.

CNH Industrial actively works toward promoting sustainable agriculture by recognizing the interconnectedness of both ‘food’ and ‘fiber.’ Ropolo articulates this well: ‘CNH Industrial manufactures and markets earth-moving machines, but if we think about clothing, most of the materials they are made of come from land and agriculture, and sustainability problems are therefore common.’

This dialogue was motivated by the need to establish a sustainable value chain fueled by technological innovation. ‘We are innovating a lot in precision agriculture’ Ropolo notes, ‘…reducing the use of water, pesticides and energy and increasing data collections means improving sustainability.’

Through the implementation of advanced iron and tech that minimizes water and pesticide usage, enhances soil health, and supports farmers in increasing productivity, CNH Industrial demonstrates its commitment to safeguarding the future of the planet.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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