M∙A∙C VIVA GLAM was proud to serve as the Presenting Sponsor for this year’s Broadway Bares: Pleasure Park at the Hammerstein Ballroom in New York City on Sunday, June 28. The show was produced by and benefited the nonprofit Broadway Cares/Equity Fights AIDS.

The evening consisted of two standing-room-only, modern burlesque performances featuring New York’s finest stage actors and dancers. This year’s event raised an astounding $1,887,014 USD to help Broadway Cares/Equity Fight AIDS continue its critical work providing lifesaving medications, health care, nutritious meals, counseling and emergency financial services to those living with HIV/AIDS and other illnesses.

Following the show, Andre Branch, Senior Vice President and General Manager of M·A·C North America, presented a $200,000 donation from the M·A·C VIVA GLAM Fund, along with artists Sandy Joseph and Cesar Silva who helped provide backstage makeup support for the more than 190 performers. With this $200,000 gift, since 1997 M·A·C Viva Glam has contributed over $4.8 million to Broadway Cares.

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M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on TikTok, Twitter, Snapchat and Pinterest (@M·A·Ccosmetics); become a M·A·C fan on Facebook (facebook.com/M·A·Ccosmetics); follow M·A·C on Instagram (instagram.com/M·A·Ccosmetics) and watch M·A·C videos on YouTube (youtube.com/M·A·Ccosmetics). For a M·A·C location near you, visit M·A·Ccosmetics.com.

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