Originally published on DICK'S Sporting Goods Sideline Report

This past May, Coach Michael Whitlow huddled his youth football organization together for a prayer, a routine they follow every practice. As the kids settled, Michael and his wife Maree were presented with an envelope that would change the Columbus ICE program forever. Maree choked back tears as she read aloud that the organization was just given $75,000 from The DICK’S Sporting Goods Foundation as a part of their 75for75 Sports Matter Grant Program.

Columbus ICE is a 501(c)(3) non-profit youth sports organization that serves under-resourced communities in Columbus, OH, with a mission to Inspire Children to Excellence (ICE). Founded by the Whitlows in 2009, Columbus ICE promotes health, education, attitude, recreation, and teamwork through sport. The program also focuses on academic excellence, conduct and accountability. Each day before practice the Whitlows provide their youth athletes with several resources to help them be their best, both on and off the field. Whether it’s providing an extra meal after school, transportation to and from practice, or help with homework and tutoring – the Whitlows do what they can to give back to a community that has become an important part of their family over the past 14 years.

“I can still remember our very first practice… it was us, our kids, a handful of coaches and their kids,” said Maree. “We weren’t sure anyone was going to show up but lo and behold, the cars started coming into the park… the people kept coming and coming… and today… we’re family."

These family values are shown in the care that Michael, Maree and their staff provide the children, and through the support they give to the adults in each child’s life. ICE places a deep emphasis on family values and works to supply the adults’ opportunities to achieve their own form of excellence through career fairs, resume support and educational courses that focus on life skills like meal planning and budgeting.

Morgan Baughman, Senior Community Marketing Manager at DICK’S Sporting Goods has worked first-hand with ICE over the past six years and can personally attest to the life-changing work they do. She’s watched the organization grow from their humble beginnings as a one-team recreation center basketball squad full-fledged youth sports organization that now includes flag-football, cheer & dance, and track.

After years of supplying equipment and donations as needed, Morgan was present the day the grant was presented. “Michael and Maree are incredible, and I can’t think of a more deserving duo to provide this grant to. They have always been so humble and grateful and to see their hard work pay off in such a big way was amazing,” she said.

“This grant will do so much for our community,” said Michael. “Just knowing that we’re going to have access to change lives and continue to live our mission (Inspire Children to Excellence) is incredible."

The 75for75 Sports Matter Grant Program was launched in March in support of DICK’S Sports Change Lives campaign and in honor of the company’s 75th anniversary. The program was developed to provide 75 grants worth $75,000 each to under-resourced youth sports programs across the country.

To learn more and support the 75for75 Sports Matter Grant Program and The DICK’S Sporting Goods Foundation, visit www.sportsmatter.org.

DICK'S Sporting Goods

DICK'S Sporting Goods

Founded in 1948, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of October 30, 2021, the Company operated 734 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a combination of its dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Outdoor, Fitness and Footwear.

Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy, Field & Stream and Public Lands specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.

For more information, visit the Investor Relations page at dicks.com.

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