Nicky Elite offers sustainable paper products for the consumer market
Submitted by Sofidel
HORSHAM, Pa., June 6, 2023 /CSRwire/ - Sofidel, a leading global provider of paper for hygienic and domestic use, today announced that its Nicky brand, well-known across Europe, is now available to consumers in the United States. Nicky Elite is the first-ever household paper product range produced in the United States to be made with sustainable, paper packaging.
“Nicky Elite is the only household paper brand made in the U.S. that uses packaging that is renewable, recyclable and biodegradable,” said Fabio Vitali, Vice President of Marketing, Sofidel America. “The innovative paper packaging enables consumers to conveniently recycle the packaging using their local curbside recycling scheme. This innovative product line further demonstrates our commitment to developing sustainable paper products and reducing consumption of single use plastic.”
Nicky Elite’s mascot, Shelly, is a turtle that reminds consumers of the importance of reducing plastic waste to help protect marine wildlife and habitats. Shelly is featured on the packaging and will be used to promote the brand on social media and in stores across the U.S.
Sofidel has recently been recognized in the top 1% of companies rated by Ecovadis for sustainability in the tissue industry. It also has an ongoing partnership with Ocean Conservancy to help fund beach cleanups around the United States and was one of the first companies to participate in the “Forests Forward” initiative by WWF to consolidate the timber procurement policy.
“Sustainability is the heart of our mission and products,” said Fabio Vitali, Vice President of Marketing, Sofidel. “We’re proud to offer our Nicky product line to the U.S. consumers to help them make more sustainable choices. We encourage the public to engage with Shelly the Turtle via our social media channels to learn more about our efforts to help protect marine wildlife and habitats.”
Nicky Elite can be purchased online via Amazon or Instacart as well as a growing network of stores throughout the US. For more information, visit www.nicky.us, Facebook or Instagram to follow the adventures of Shelly the Turtle.
Contact us at nickyUSA@sofidel.com for distribution opportunities and to learn more about the Nicky Elite range of products.
About The Sofidel Group
The Sofidel Group, a privately held company owned by the Stefani and Lazzareschi families, is a world leader in the manufacture of paper for hygienic and domestic use. Founded in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania, and the USA - with more than 6,400 employees. A member of the UN Global Compact and the international WWF Climate Savers program, the Sofidel Group considers sustainability a strategic imperative and is committed to promoting sustainable development. For more information, visit www.sofidel.com.
Mulberry Marketing Communications
The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, Ireland, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 2,095 million Euros (2021) and a production capacity of over one million tonnes per year (1,440,000 tonnes in 2021). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.
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