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Banco CNH Industrial and New Holland Agriculture Support 31st Curitiba Festival

Banco CNH Industrial and New Holland Agriculture Support 31st Curitiba Festival

Published 04-13-23

Submitted by CNH Industrial

Two people performing on an outdoor stage, an audience in cement bleachers.
Banco CNH Industrial and New Holland Agriculture support 31st Curitiba Festival

Last week, Banco CNH Industrial and New Holland Agriculture presented the 31stCuritiba Festival, the largest theater festival in Latin America. The event involves more than 350 attractions, theatrical productions, musicals, debates, lectures, workshops and food-related activities.

Across Curitiba, the capital city of Paraná, Brazil, free presentations are also offered in public places to promote access to culture.

The companies’ support for the festival is linked to their alignment with the UN’s Sustainable Development Goals (SDGs). The goals include ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all.

"We believe that culture is directly linked to education and can change the lives of people of all ages. Supporting the Curitiba Theater Festival means bringing art to people's lives, fostering its production as well as aiding the democratization of culture across Brazil," said Heberson José de Góes, President of Banco CNH Industrial.

Three people in blue shirts at an outdoor covered booth with signs in blue for New Holland and CNH
Banco CNH Industrial and New Holland Agriculture support 31st Curitiba Festival

For Eduardo Kerbauy, Vice President of New Holland Agriculture for Latin America, supporting the festival strengthens the brand's ties with the state and brings the countryside and the city closer together. "We have been present in Paraná for almost 50 years. We want to reinforce our commitment to social responsibility. Without a doubt, culture is one of the most democratic ways to bring people together," he said.

Food collection

To reinforce their commitment to social responsibility, New Holland Agriculture and Banco CNH Industrial also held a food collection during the event.

The proceeds will be forwarded to the Solidarity Union Project, which supports children undergoing cancer treatment.


Gastronomix unites gastronomy and culture, bringing together renowned chefs and artists in a space where cuisine and art complement each other. During the event, the public could try dishes created by the chefs and experience various artistic creations.

People seated on cushions, a large "Festival de Curitiba" sign behind them.
Banco CNH Industrial and New Holland Agriculture support 31st Curitiba Festival

To promote access to culture for children and young people, the companies also supported the Guritiba Program and Cultural Caravan.

Guritiba Program

The program offered a series of theatrical shows, workshops and other activities aimed at fueling young participants’ creativity, imagination and reflection. It supports education and the expansion of cultural access for public school students in Curitiba’s Metropolitan Region.

Cultural Caravan

At the Cultural Caravan, there were performances of plays and visits from travelling cultural acts, who tour cities beyond Curitiba, such as São Paulo.

A person in costume performing for an audience of children.
Banco CNH Industrial and New Holland Agriculture support 31st Curitiba Festival


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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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