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Video: Tackling Hard-to-Recycle Plastic Waste | One Take With Ron Cotterman

Video: Tackling Hard-to-Recycle Plastic Waste | One Take With Ron Cotterman

Published 12-05-22

Submitted by SEE®

Sealed Air is driving the packaging industry in creating circular value chains that prevent waste, enable recovery of materials, and reduce dependence on natural resources. The company’s Vice President of Sustainability Innovation & Strategy, Ron Cotterman, talked to the Alliance to End Plastic Waste about circularity. Watch the interview here.

Food prep packages

From improved recycling methods to digital watermarks that help get used plastic packaging back into the circular economy, Cotterman seeks materials and technologies that can keep hard-to-recycle packaging waste out of the environment. “I believe very strongly about conservation of resources. I believe in protecting people. And I believe in protecting nature,” Cotterman says. “By eliminating plastic waste, you actually do all three of those things."

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SEE (NYSE: SEE) is in business to protect, to solve critical packaging challenges, and to make our world better than we find it. Our automated packaging solutions promote a safer, more resilient, and less wasteful global food, fluids and liquids supply chain, enable e-commerce, and protect goods in transit from damage.

The company, under its former trade name, Sealed Air, announced its new SEE corporate brand and logo in May 2023.

Our globally recognized solution brands include CRYOVAC® food packaging, LIQUIBOX® fluids and liquids systems, SEALED AIR® protective packaging, AUTOBAG® automated packaging systems, BUBBLE WRAP® packaging, SEEAutomation™ and prismiq™ digital packaging and printing.

Our partnership with customers creates value through sustainable, automated, and digital packaging solutions, leveraging our industry-leading expertise in materials, automation systems, engineering, and technology.

Our SEE Net-Positive Circular Ecosystem is leading the packaging industry in creating a more environmentally, socially, and economically sustainable future. We have pledged to design or advance 100% of our packaging materials to be recyclable or reusable by 2025, with a bolder goal to reach net-zero carbon emissions in our global operations by 2040.

Our Global Impact Report highlights how we are shaping the future of the packaging industry. We are committed to a diverse workforce and a caring, inclusive culture through our 2025 Diversity, Equity and Inclusion pledge.

SEE generated $5.6 billion in sales in 2022 and has approximately 17,300 employees (including Liquibox employees) who serve customers in 120 countries/territories. To learn more, visit 

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