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ICYMI: Fifth Third Bank Created Immersive Experience at BLINK; Made Festival Lighting Installations Carbon Neutral

ICYMI: Fifth Third Bank Created Immersive Experience at BLINK; Made Festival Lighting Installations Carbon Neutral

Published 10-20-22

Submitted by Fifth Third Bancorp

Collage of BLINK festival lights

At BLINK this year, Fifth Third Bank transformed Cincinnati’s iconic Fountain Square into an immersive experience called ElectriFi. The main attraction was “The ARRAY,” a massive installation offering an abstract, mixed media depiction of a solar powered ecosystem, which drew inspiration from Fifth Third’s commitment to 100% renewable power and its bold operational sustainability goals to be achieved through 2030.

Fifth Third posted various BLINK activities on its social media accounts throughout the festival. View more here.

Fifth Third, the Cincinnati USA Regional Chamber and Duke Energy partnered to measure the carbon impact of the festival and Fifth Third provided the verified carbon offsets for the lighting installations at BLINK, Illuminated by ArtsWave, in Cincinnati.

For its own BLINK installation, Fifth Third planned to retire renewable energy certificates (RECs) from the Bank’s virtual power purchase agreement with an 80MW solar project, which came online in 2019. For other lighting installations, Fifth Third planned to provide verified carbon offsets through a registered emission removal project for an Ohio-based company, which has been verified by a third-party. 

Fifth Third Bancorp logo

Fifth Third Bancorp

Fifth Third Bancorp

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of Dec. 31, 2021, Fifth Third had $211 billion in assets and operated 1,117 full-service banking centers and 2,322 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.

Fifth Third’s Purpose is to improve lives and the well-being of its communities by being the One Bank people most value and trust. The Company believes in doing well by doing good and delivering long-term sustainable value to all its stakeholders. Fifth Third is focused on five environmental, social and governance priorities: keeping the customer at the center, demonstrating its commitment to employees, strengthening its communities, promoting inclusion and diversity, and addressing climate change.

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