“Our employees can give back, come together, and be a part of something bigger.”
Submitted by Paramount
By Crystal Barnes | Senior Vice President, Social Responsibility & Environmental Social and Governance (ESG), Paramount
It starts with you.
That’s the theme of this year’s Community Day at Paramount Global. We want our employees to do the work, get involved in their communities, and take time beyond their day-to-day to make a difference. The hope is that the day helps to inspire our employees to find ways to become involved in their communities.
We’re celebrating our 26th consecutive Community Day this year—and the first with in-person opportunities since Viacom and CBS merged in 2019. In 2020, we held our first virtual community day and were able to partner with more than 75 community organizations in over 20 regions. As we get back to in-person immersion in our local communities, we continue to take advantage of virtual opportunities that enable employees from around the globe to partner together.
Because it also starts with us. As a company, giving back is a part of Paramount’s DNA. So while our employees can volunteer, come together, and be a part of something bigger on June 16 (and other dates around the world for our international employees), our commitment to service extends beyond a single occurrence.
For example, in 2021, we announced the expansion of BET’s Content for Change into a companywide, cross-brand initiative that seeks to use the power of our content creation ecosystem to dismantle the narratives that enable intolerance, stereotypes, and systemic racism to continue. Content for Change is just one way we’re continuing to build on our legacy and elevate the voices of the communities we serve.
Extending Our Partnerships
Community Day is made possible through our partnerships with more than 75 organizations, building recognition and equity for our employees through volunteer opportunities. In 2020, we logged more than 7,500 virtual volunteer hours. Our goal is to increase our hours this year as our partnerships and participation expand.
For established partnerships, the day is a chance to further solidify our relationship. For new partners, Community Day is a chance to learn more about an organization through our employees’ experience and explore potential ways to deepen our engagement.
Some of this year’s volunteer opportunities through our partners that I’m excited about include:
Paramount Community Day is a testament to the investment our company has in its people and its communities. It’s a single day that encourages us to give back for the other 364 days each year—creating a profound impact on the direction, passion, and ambition of our company and our employees.
About Paramount Global
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.
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