Submitted by M·A·C Cosmetics
For the fourth consecutive year in a row, M·A·C was proud to participate in Howard University’s 21st Century Advantage Program (21 CAP). This innovative, nationally recognized program gives business students at Howard University the opportunity to enhance their foundational business and professional development skills through hand-on business experience at participating employers.
13 freshman and sophomore Howard students were part of this year’s M·A·C team, which the students dubbed team “ImMACulate”. The first session kicked off on November 4th, and throughout the course of the program, students worked closely with an assigned M·A·C mentor to help them learn more about the brand, build successful relationships, and ultimately, showcase their learnings.
The program culminated on April 5th, when M·A·C's 21 CAP students presented their final project: a comprehensive strategy to revamp M·A·C’s Matte Lipstick to appeal to a Gen Z audience. The students presented their project plan to the M·A·C and ELC leadership teams, their M·A·C mentors, and members of The M·A·C Movement, the brand’s ID&E employee advisory board. Following the final presentation, M·A·C also provided program scholarship awards to four students from the program, including awards for “Most Improved Player”, “Most Valued Player” and for the team leaders.
Among the 25 external employers participating in this year’s 21 CAP Program, the MAC 21 CAP team “ImMACulate” was recognized by Howard as Team of the Year. This honor is determined based on the team’s performance in Business Orientation, their group presentation, team cohesion and corporate partner engagement.
To learn more about the Howard 21 CAP program, visit: https://business.howard.edu/
About M·A·C Cosmetics
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, become a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For a M·A·C location, visit maccosmetics.com.
Learn more about M·A·C’s commitment to doing good for our global community and the planet at M·A·C Cares.
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