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Mac Cosmetics' First NFT Links With HIV/Aids Awareness

By Maliha Shoaib

Published 04-11-22

Submitted by M·A·C Cosmetics

MAC NFT
Image courtesy of Vogue Business

Originally published by Vogue Business

An NFT collection from Mac is being launched to mark America’s National Youth HIV/Aids Awareness Day, inspired by the brand’s collaboration with the Keith Haring Foundation.

The list of brands launching NFTs lengthens by the week. The latest name on board is Mac Cosmetics, which is launching its first NFT in collaboration with the Keith Haring Foundation, in support of America’s National Youth HIV/Aids Awareness Day on 10 April.

The launch comes as the beauty industry’s engagement with NFTs shows signs of maturing, with community and brand values remaining front of mind.

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About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, become a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For a M·A·C location, visit maccosmetics.com.

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