Submitted by Yum China
SHANGHAI, CHINA, March 8, 2022, /CSRwire/ - Yum China Holdings Limited (the "Company" or "Yum China", NYSE: YUMC; HKEX: 9987) announced that its KFC China brand has launched a A series of low-carbon environmental protection promotion activities, advocating sustainable lifestyles, and further strengthening consumers' awareness of low-carbon environmental protection behavior.
Qu Cuirong, CEO of Yum China, said, "Utilizing our strong online and offline connections with consumers, we hope to encourage and reward more environmentally friendly choices and continuously deepen public awareness of environmental protection. In the future, we will explore more innovative ways , to bring consumers and other stakeholders to work with us to drive important change and contribute to a sustainable future for the planet.”
In December, KFC China launched an interactive section of "Natural 'Carbon Detection' and Going to Zero" on its super APP, infiltrating the concept of environmental protection and low carbon into consumers' daily ordering and dining behavior, and advocating consumers to participate in energy conservation and carbon reduction. . At the same time, KFC also invited two brand spokespersons to enhance interaction with consumers and encourage consumers to practice a low-carbon lifestyle. During the event, KFC recorded for consumers the carbon reduction behaviors that can be seen everywhere in life, such as "ordering from mobile phones and picking up in stores", "not using disposable tableware", "CD action", "garbage sorting", providing "carbon Bean" reward. Consumers can obtain their own "carbon reduction record" and receive "carbon beans" by punching the card in the APP to obtain special coupons.
The campaign is aimed at KFC's more than 320 million members and is being held simultaneously in more than 7,900 stores nationwide. As of December 20, 2021, during the three-week event period, more than 28 million KFC members across the country participated in carbon reduction actions, and through 63 million punch-in carbon reduction actions, a total of 145 tons of carbon was reduced for the earth.
At the same time, KFC also created its first "zero-carbon" product - breakfast oat drink. The carbon footprint of this product is certified by a professional third-party organization, based on ISO14067, and the accounting boundary is the entire life cycle from raw material acquisition to packaging and food waste disposal. KFC announced that in December 2021, the breakfast oatmeal products sold in KFC restaurants nationwide are expected to generate greenhouse gas emissions through afforestation. To this end, KFC will join hands with China Green Carbon Foundation to carry out the "KFC 'Natural Freedom' Carbon Neutral Forest" project in Baoshan City, Yunnan Province.
The low-carbon environmental protection promotion activities and sustainable products launched this time are Yum China's latest measures to protect the ecological environment and combat climate change. In December 2020, all Yum China brands launched a series of actions to reduce plastics and use environmentally friendly packaging in response to national initiatives. At the same time, it has equipped 46 KFC restaurants in key cities with pilot waste sorting, and has continued to expand its food bank pilot project to reduce food waste. As of December 2021, the KFC Food Bank program has covered more than 120 KFC restaurants in 23 cities.
In response to issues such as climate change and the environmental impact of the supply chain, Yum China has taken more active actions. In June 2021, the company signed the Commitment Letter of Corporate Ambition to Help the 1.5°C Temperature Limit Target and joined the Scientific Carbon Target Initiative (SBTi), demonstrating Yum China's firm commitment to climate change and its commitment to the Paris Agreement to lower the global average temperature to a higher level. During the pre-industrial period, the increase was controlled within 2 degrees Celsius, and efforts were made to support the temperature control goal of increasing the temperature by 1.5 degrees Celsius.
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About Yum China
Yum China Holdings Limited is the franchisee of Yum! Brands in mainland China, and has been granted the exclusive operation and licensing rights for KFC, Pizza Hut and Taco Bell in mainland China. KFC is China's leading fast food brand; Pizza Hut is China's leading casual dining brand; Taco Bell is a chain restaurant brand originating from California, specializing in Mexican-style food. Yum China also fully owns the Little Sheep, Huang Jihuang, Dongfang Jibai and COFFii & JOY restaurant brands. At the same time, Yum China has also cooperated with Lavazza to explore and develop the Lavazza coffee shop brand concept in China. As of the end of September 2021, the company had 11,415 restaurants covering more than 1,600 cities and towns in China. Yum China ranked 363 on the 2021 Fortune 500 list and was selected as one of the Time 100 Most Influential Companies in 2021. Yum China is included in the Dow Jones Sustainability World Index and the Dow Jones Sustainability Emerging Markets Index. In 2021, Yum China will be included in the Bloomberg Gender Equality Index for the third consecutive year, and will be recognized as China's Top Employers for the third consecutive year. For more information, please visit http://ir.yumchina.com.
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About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in mainland China. It has exclusive rights in mainland China to KFC, China's leading quick-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving innovative Mexican-inspired food. Yum China also owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY concepts outright. In addition, Yum China has partnered with Lavazza to explore and develop the Lavazza coffee shop concept in China. The Company had over 12,000 restaurants in over 1,700 cities at the end of February 2022.
In 2021, Yum China ranked # 363 on the Fortune 500 list and was named to TIME100 Most Influential Companies list. Yum China has also been selected as member of both Dow Jones Sustainability Indices (DJSI): World Index and Emerging Market Index. In 2022, the Company was named to the Bloomberg Gender-Equality Index and was certified as a Top Employer 2022 in China by the Top Employers Institute, both for the fourth consecutive year. For more information, please visit http://ir.yumchina.com.
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