CNH Industrial donates $50,000 to support the farmers and communities impacted by the flood.
Submitted by CNH Industrial
Case IH and New Holland, global agricultural brands of CNH Industrial, have thrown their support behind a major national fundraiser to aid the recovery efforts in flood-devastated northern NSW and south-east Queensland communities. In a historic first, the Seven, Nine and Ten Networks joined forces with the Red Cross to support Australians impacted by the worst floods in Australia’s recorded history, with the three networks airing a Telethon appeal.
CNH Industrial brands Case IH and New Holland are contributing $25,000 each to the appeal, in an effort to assist those dealerships and customers in the flood-affected regions.
“We’ve all been shocked and saddened by the devastation in these regions and our hearts go out to those who have lost so much and are facing such difficult times ahead,” said Brandon Stannett, Country Manager, CNH Industrial Australia and New Zealand.
“Of course, farmers across these areas have recorded enormous losses, and for our Case IH and New Holland customers, the donations to this Red Cross appeal are a small way for us to offer some assistance and acknowledge what they have been through.”
Case IH Australia/New Zealand General Manager Pete McCann said the Case IH dealerships in these regions were doing everything they could to assist. “Our Case IH dealerships are continuing to service their customers and are doing what they can to help get their communities back on their feet, and we are working with them to deliver additional assistance where possible,” he said.
New Holland Agriculture Australia/New Zealand General Manager Bruce Healy said he was proud of the efforts of dealership staff and New Holland employees in these areas. “Some have had a tough and stressful time themselves, but they’re determined to be there for their customers, many of whom have experienced unimaginable losses,” he said.
The recent Telethon appeal was simulcast nationally (metro and regional) across 7, 9 and 10 mainstream linear channels as well as 7Plus, 9Now and 10 Play. All proceeds will be donated to the Australian Red Cross Flood Appeal.
About CNH Industrial
CNH Industrial is a world-class equipment and services company that sustainably advances the noble work of agriculture and construction workers. The Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
Sustainability at CNH Industrial
CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having maintained a top position in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for eleven consecutive years, as well as being admitted to range of sustainability indices.
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