Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Submitted by Nielsen
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
In the video above, Charlene Polite Corley, Vice President of Diverse Insights and Partnerships at Nielsen, spoke to Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, about the power of radio and creating a platform for more authentic Black voices and nuanced stories. Watch and learn more about:
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
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