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Iowa Wolves Partner With Principal® and ArtForce Iowa to Celebrate Community With Unique Jersey Designs

Published 02-11-22

Submitted by Principal Financial Group, Inc.

Black History Celebration Night: Three African American basketball players are shown wearing Iowa Wolves shirts.

DES MOINES, Iowa, February 11, 2022 /CSRwire/– The Iowa Wolves, the NBA G League franchise of the Minnesota Timberwolves, along with Principal® and ArtForce Iowa are excited to announce a collaboration to create and present unique player jerseys in celebration of the many diverse communities in Iowa, with an ensuing jersey auction to benefit local non-profits.

The creation and design of the jerseys has been led by ArtForce Iowa, a local non-profit with the mission to create opportunities for youth living on the margins through art. The community celebration jerseys designed by ArtForce Iowa youth will debut Monday, February 14, for an evening promoting Black History Month, with proceeds from the jersey auction going to I’ll Make Me A World in Iowa: Iowa’s African American Festival.

“We can’t wait to share these jersey designs with everyone. From day one on this project, the team at ArtForce Iowa has absolutely crushed it with their intentional and meaningful approach to these designs and the importance of celebrating community,” said Chip Albright, Vice President of Marketing of the Iowa Wolves. “None of this would have been possible without the vision and commitment from leaders at Principal seeking innovative ways to support their local community here in Des Moines.”

“Principal is proud to be a part of such an exciting collaboration,” said Jo Christine Miles, Director of Principal Foundation and Community Relations. “Art and sports are universal languages that possess an unparalleled ability to unite, inspire, engage, and inform. Principal is excited to see how our efforts to blend them together leads to new understandings and opportunities for our local community. We commend ArtForce’s thoughtful and beautiful designs, and the Wolves’ openness to provide the stage to share this art with the community and for the benefit of local organizations.”

“The opportunity to create social justice minded jerseys for the Iowa Wolves was an experience I know that so many of us in the ArtForce Iowa community will continue to treasure,” said Emma Parker, ArtForce Iowa Program Director. “Knowing that the voices and ideas from our community will be worn by the players and seen by the greater community is truly an honor. I hope that we can continue to provide unique opportunities like this to the young people who call Des Moines home in the hopes of strengthening our communities and understanding of one another.”

The list of themed community celebration games is below. All games will be played at Wells Fargo Arena starting at 7 p.m. and will include opportunities to win the jerseys in an auction benefitting local non-profits.

  • Black History Celebration Night, February 14
  • Asian American Pacific Islander Celebration Night, February 23
  • Women’s History Celebration Night, March 16
  • Hispanic Heritage Celebration Night, March 29
  • LGBTQ+ PRIDE Night, March 31
  • Mental Health Awareness Night, April 1

For details on the auction, visit iawolves.com.

Iowa Wolves Contact: John Meyer, Media Relations Specialist
(515) 564-8555, john.meyer@iawolves.com

Principal® Contact: Melissa Higgins, Public Relations
(515) 878-0133, higgins.melissa@principal.com

ArtForce Iowa Contact: Christine Her, Executive Director
(515) 777-3182, christine@iowaartsineducation.org

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Principal community relations supports the communities where affiliates of the Principal Financial Group®, Des Moines, IA 50392 operates. Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group, Des Moines, IA 50392.

Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.​

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Principal Financial Group, Inc.

Principal Financial Group, Inc.

Principal Financial Group® (Nasdaq: PFG) is a global financial company with 18,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 51 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of America’s 100 Most Sustainable Companies2, a member of the Bloomberg Gender Equality Index, and a Top 10 “Best Places to Work in Money Management3.” Learn more about Principal and our commitment to building a better future at principal.com.

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