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Disney Kicks Off the 10th Annual Magic of Storytelling Campaign in Collaboration With Nonprofit Organization First Book

Published 02-02-22

Submitted by The Walt Disney Company

February 2, 2022 /CSRwire/ - 

WHAT: Disney invites you to join as we celebrate the 10th year of Magic of Storytelling to cultivate the next generation of storytellers.

WHY: Disney is invested in the next generation of diverse creators, thinkers and leaders – ensuring that all young people have an opportunity to believe in possibilities, build new skills and create the future they imagine.


  • Over more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, a nonprofit organization that puts new, free and affordable books and resources into the hands of educators who serve children in need.
  • Fans can visit to find out how they can help Disney and First Book provide even more books to educators who serve children in need.
  • Educators serving children in need are also encouraged to register with First Book via to receive new, free and affordable books.
  • As part of Disney’s “Buy a Book, Give a Book” campaign, for every book purchased on now through December 31, 2022, Disney will donate a book to First Book, a nonprofit organization dedicated to providing new free and affordable books and educational resources to educators who serve children in need.
  • First Book is a nonprofit social enterprise creating systemic change and identifying and breaking down barriers to education to ensure educational equity for millions of children living in poverty across the U.S.
  • Access Magic of Storytelling assets here.

Media Contact:
Erica Santoyo

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The Walt Disney Company

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Being a good corporate citizen is a time-honored Disney tradition. Through contributions, collaborations with local organizations, in-kind gifts and volunteering, Disney helps to brighten the lives of kids and families in need and strengthen communities around the world. In 2013, the Company donated more than $370 million in cash, in-kind support and products, and Disney VoluntEARS gave over 667,000 hours of service. For more information visit,

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