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Disney Kicks Off the 10th Annual Magic of Storytelling Campaign in Collaboration With Nonprofit Organization First Book

Disney Kicks Off the 10th Annual Magic of Storytelling Campaign in Collaboration With Nonprofit Organization First Book

Published 02-02-22

Submitted by The Walt Disney Company

February 2, 2022 /CSRwire/ - 

WHAT: Disney invites you to join as we celebrate the 10th year of Magic of Storytelling to cultivate the next generation of storytellers.

WHY: Disney is invested in the next generation of diverse creators, thinkers and leaders – ensuring that all young people have an opportunity to believe in possibilities, build new skills and create the future they imagine.

DETAILS:

  • Over more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, a nonprofit organization that puts new, free and affordable books and resources into the hands of educators who serve children in need.
  • Fans can visit MagicOfStorytelling.com to find out how they can help Disney and First Book provide even more books to educators who serve children in need.
  • Educators serving children in need are also encouraged to register with First Book via MagicOfStorytelling.com to receive new, free and affordable books.
  • As part of Disney’s “Buy a Book, Give a Book” campaign, for every book purchased on shopDisney.com now through December 31, 2022, Disney will donate a book to First Book, a nonprofit organization dedicated to providing new free and affordable books and educational resources to educators who serve children in need.
  • First Book is a nonprofit social enterprise creating systemic change and identifying and breaking down barriers to education to ensure educational equity for millions of children living in poverty across the U.S.
  • Access Magic of Storytelling assets here.

Media Contact:
Erica Santoyo
Erica.j.santoyo@disney.com

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The Walt Disney Company

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Being a good corporate citizen is a time-honored Disney tradition. Through contributions, collaborations with local organizations, in-kind gifts and volunteering, Disney helps to brighten the lives of kids and families in need and strengthen communities around the world. In 2013, the Company donated more than $370 million in cash, in-kind support and products, and Disney VoluntEARS gave over 667,000 hours of service. For more information visit, thewaltdisneycompany.com/citizenship.

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