Beloved turkey company teamed up with legendary content creator MrBeast and Beast Philanthropy to fight food insecurity this Thanksgiving with its single largest donation in company history
Submitted by Hormel Foods Corporation
WILLMAR, Minn., November 24, 2021 /CSRwire/ - Jennie-O Turkey Store, one of the largest and most beloved turkey brands in the world, teamed up with MrBeast, one of YouTube’s biggest stars, and his 501c3 organization, Beast Philanthropy, to make this Thanksgiving holiday a little brighter for those in need.
While the event officially started at noon, miles of cars filled with families from the Greenville, N.C., community were already lined up at dawn to ensure they received one of 10,000 free Jennie-O® turkeys. With a value of $266,000, this was the single largest donation in the company’s 80-year history and equates to 120,000 servings of turkey.
The Nov. 7 event took place at the Pitt County Fairgrounds and drew almost 700 volunteers, including local police officers and football players, lacrosse players and sorority members from East Carolina University, as well as elected officials and other community members. Elektro Dance Academy, a high-energy, high-caliber dance academy founded by four original Elektrolytes members (winners of MTV's America's Best Dance Crew Season 7), taught the Jennie-O Turkey Dance to volunteers and onsite police officers. For more information and photography from the event, visit www.Jennieo.com/MrBeast.
Because it wouldn’t be a MrBeast event without a challenge, Darren Margolias, Beast Philanthropy executive director and MrBeast channel regular, competed with former Food Network Chopped champion, Chef Kenneth Temple, on the best-looking turkey plate. MrBeast’s video of the event can be viewed at Beast Philanthropy’s YouTube channel here.
With more than 100 million subscribers on his combined channels, MrBeast, also known as Jimmy Donaldson, is a Greenville native and one of the world’s largest YouTube stars. Known for stunts such as giving away $1 million and adopting every animal in a shelter, MrBeast has focused on philanthropy from his earliest days online. He created Beast Philanthropy exactly a year ago, and the channel donates 100 percent of its advertising revenue, brand deals and merchandise sales.
“Jennie-O is thrilled to partner with MrBeast, who shares our commitment to giving back to the community,” said Nicole Behne, vice president of marketing at Jennie-O. “Every family should be able to enjoy a delicious Jennie-O® turkey on Thanksgiving, and we’re honored to be able to provide for thousands of families in need.”
"We fed thousands of families with this event, and none of this would have happened without Jennie-O,” Donaldson said. “It's incredible seeing brands joining Beast Philanthropy's mission to tackle food insecurity. Literally tens of thousands of people are going to have a free turkey on their table because of our distribution, and that's awesome."
Hormel Foods, the parent company of Jennie-O, also contributed to the event with product donations, including SKIPPY® peanut butter and Hormel® Pepperoni Stix.
For more information about Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com or follow the brand on social media at Facebook.com/JennieOTurkey, Instagram.com/JennieO and Twitter.com/JennieO.
ABOUT JENNIE-O TURKEY STORE, INC.
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is one of the largest and most beloved turkey brands in the world. A wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O Turkey Store offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide. JennieO.com
MrBeast is one of the most popular YouTube celebrities, with more than 75 million subscribers. The 23-year-old breakout star is famous for his videos in which he gives away large amounts of cash to unsuspecting recipients. MrBeast is also the creative genius behind several other viral video stunts, including "I Spent 50 Hours Buried Alive," "Last to Leave $800,000 Island Keeps It," and "Planting 20,000,000 Trees.” His brand representation includes the online coupon app Honey and analytics software startup Quid. For more information, go to: Twitter, Instagram or YouTube.
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About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the ninth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future - Inspired People. Inspired Food.™ - focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.
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