"As a rancher who has been a participant in the ALUS program for 16 years, I can attest to the pride one feels when they are called upon to apply creativity, passion and skills learned through generations of experience working the land to address the great societal challenges that face us today.”

Feeding the world while addressing climate change and biodiversity loss is the defining challenge of our time. Success will require the participation of farmers and ranchers everywhere with the support of forward-looking companies that are committed to climate action.

Seizing this challenge, we are pleased that A&W Canada and Cargill are demonstrating bold leadership by creating Grazing Forward, an initiative of New Acre Project that will expand regenerative practices to address climate change within the beef supply chain in 20 communities across Alberta, Saskatchewan and Manitoba over the next three years.

As an initial step, Grazing Forward will enhance more than 6,000 acres and will sequester up to 12,578 MT greenhouse gas emissions per year. Together, we will support community-based actions, empowering ranchers to use their knowledge, energy and skills to enhance grazed land management practices that improve water quality, wildlife habitat and climate resilience.  

Participating beef farmers and ranchers will expand their use of regenerative practices that capture carbon, including enhanced grazing, restoring native grasslands and wetlands, and establishing of trees and shrubs.

The partnership will also draw on the knowledge of ranchers like Sean McGrath, who operates Round Rock Ranching in Vermilion County, with pastures on both sides of the Saskatchewan/Alberta border. Sean has been an ALUS participant since 2010 and he’s one of the most innovative ranchers I know. He has held leadership roles in the ALUS program since it launched in Alberta, because he is motivated to provide guidance to other ranchers who are exploring stewardship for their land.

As a rancher, who has been a participant in the ALUS program for 16 years, I can attest to the pride one feels when they are called upon to apply creativity, passion and skills learned through generations of experience working the land to address the great societal challenges that face us today.  

Grazing Forward will create shared value for A&W, Cargill, for participating ranchers and for all Canadians, building healthier and more resilient landscapes while addressing the climate challenge, globally.

These benefits will ultimately be shared with the generations that follow. 

Bryan Gilvesy

New Acre Project

New Acre Project

ALUS’ New Acre Project helps purpose-driven corporations go beyond their sustainability objectives and invest in the next-generation of conservation to generate positive impacts in the communities where they operate. Through New Acre Project, corporations are enabling these communities to become more resilient and empowering farmers and ranchers to build nature-based solutions on their land to combat climate change, biodiversity loss and water challenges, one acre at a time. Learn more at newacre.org

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