IRVINE, Calif., May 10, 2021 /CSRwire/ - Leveraging its broad innovation portfolio and in keeping with the company’s sustainability priorities, Henkel today announced the development and commercial availability of LOCTITE® HHD 3544F, the industry’s first bio-based polyurethane reactive (PUR) hot melt designed for consumer electronics assembly.  This is the company’s inaugural consumer electronics-specific, bio-based PUR hot melt adhesive; approximately two-thirds of its content is sourced from renewable, plant-based feedstocks.

“LOCTITE HHD 3544F is an important advancement for the electronics industry,” explains David Peard, Henkel Market Segment Manager and Sustainability Ambassador for Consumer Electronics. “Replacing conventional fossil fuel-based raw materials with renewable substitutes is a challenging endeavor. Nearly two years in development, LOCTITE HHD 3544F is a notable structural adhesive innovation and the first product in an expanding Henkel portfolio of bio and renewable material solutions for the consumer electronics sector.”

A one-part, moisture-cure material, LOCTITE HHD 3544F delivers a sustainable consumer electronics assembly alternative that provides many of the advantages associated with the market-leading family of Henkel PUR hot melts. The bio-based formulation is compatible with a variety of substrates including plastics, metals and glass; aligns with high-volume production objectives, enabling deposition of narrow bond lines via jetting or needle dispensing; and, integrates fluorescence for in-line automatic optical inspection (AOI). LOCTITE HHD 3544F can be used for a wide range of consumer electronics structural bonding applications in mobile phones, laptops, tablets, wearables, and accessories.  

Acknowledging Henkel’s global leadership in sustainability and business responsibility, Peard heralds the commercialization of LOCTITE HHD 3544F as a significant milestone in the company’s consumer electronics strategy and notes its important role in helping customers achieve their own sustainability targets. “Reducing our environmental impact and dependence on virgin fossil-based raw materials have been and will continue to be priorities for Henkel,” he says in summary. “Industry-first LOCTITE HHD 3544F delivers solid performance built on a foundation of renewable resources – a win-win!”

For more information about LOCTITE HHD 3544F bio-based PUR hot melt, visit Henkel’s web resource.

Henkel

Henkel

About Henkel in North America
Henkel’s portfolio of well-known brands in North America includes Dial® soaps, Persil® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, as well as Loctite®, OSI®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit http://www.henkel-northamerica.com and on X (Twitter) @Henkel_NA.

About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com.

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