Two-year program aims to build farm and farmer resilience in key sourcing region
Submitted by General Mills
MINNEAPOLIS, February 3, 2021 /CSRwire/ – Cascadian Farm, a pioneering brand in the organic movement, announced its commitment of $750,000 to The Nature Conservancy to help rebuild farmland in California’s Sacramento Valley. The two-year investment will focus on partnering with farmers to rebuild wildlife habitat and regenerate groundwater on more than 25 million square feet, equal to 600 acres of farmland, in this key sourcing region for the brand.
“For 50 years, Cascadian Farm has committed to protecting natural resources, and we have never wavered from that commitment,” said Emily Thomas, vice president Natural & Organic division at General Mills. “Today, as more shoppers look to support brands who are working to protect the planet, we’re excited to meaningfully invest and live up to that expectation. Our hope is that Cascadian Farm products offer a way for consumers to participate in sustainability through every-day purchases.”
Between 2017 and 2019, the Hartman Group found that consumers’ reason for sustainable purchases shifted from ‘me and my family’ to ‘earth and the environment’*. Consumers expect a lot from companies – 84% place the burden of responsibility on them – and Cascadian Farm seeks to embrace this responsibility with positivity and hope.
The investment will fund The Nature Conservancy programs including agricultural wildlife and groundwater regeneration projects in partnership with farmers in the Sacramento Valley. This is a key growing region for Cascadian Farm, for ingredients like almonds and rice. The program incents farmers to create designated areas on their farmland that foster migratory bird habitat and that recharge groundwater aquifers. As a result, the aim is to demonstrate that farmers can improve their economic resilience by having a buffer against climate events like drought and reducing expensive inputs.
“It’s exciting to demonstrate that farming isn’t only about serving human needs,” said Carrie Vollmer-Sanders, Director of Agriculture Engagement Strategy for North America at The Nature Conservancy. “We can provide food for people while working in tandem with the systems that exist in nature. A goal of this partnership is to show others the possibilities and help bolster the long-term health and diversity of natural systems. Working on this project is proof that both people and nature can thrive.”
Shoppers can expect to see on-pack storytelling and information about the program on all Cascadian Farm products including best-selling Dark Chocolate Chip Chewy Bar, Cinnamon Crunch Cereal and Oats & Honey Granola in 2021 and 2022. Cascadian Farm products are available at most retail locations nationwide or online. Purchase of these products does not equate to a direct contribution to The Nature Conservancy.
Visit cascadianfarm.com and follow @CascadianFarm on Facebook and Instagram to learn more.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, and helping make cities more sustainable. Working in more than 72 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org/soil or follow @nature_press on Twitter.
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.
Mollie Wulff | General Mills
Heather Gately| The Nature Conservancy
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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