Submitted by Arcos Dorados Holdings
Despite the global context and with the adjustments needed to comply with the new normality, the solidarity campaign that donates proceeds from Big Mac sales to support dozens of institutions and projects exceeded by far the established goals.
In the new edition of the “Gran Dia”, the company reinforced its commitment to keep families together and to promote first formal job opportunities in the region.
January 13, 2021 /CSRwire/ - Arcos Dorados, the world’s largest independent McDonald’s franchisee, operating the largest quick-service restaurant chain in Latin America and the Caribbean, announces the results of the “Gran Día”* (Big Day) 2020 edition, the campaign where all the proceeds from the day´s Big Mac sales in its 20 markets are donated to collaborate with children and young people from local communities in all of those countries. This initiative enables the company to strengthen its ESG framework, known as Recipe for the Future, and the 2020 edition exceeded its goals by raising a total of more than 5 million dollars to be distributed among dozens of social organizations.
As a result of this edition, Arcos Dorados was able to collaborate to keep together those families of children undergoing medical treatments housed in the Ronald McDonald Houses of the region, as well as the beneficiaries of the programs promoted by organizations such as the Ayrton Senna Institute (Brazil), Fundación Sí (Argentina), Fundación Coanil (Chile), Aldeas Infantiles SOS (Peru, México, Panamá, Costa Rica & Colombia), Fundación El Triángulo (Ecuador), Liceo Impulso (Uruguay), Centro Man Na Obra (Aruba), Fonditut (Curacao), The Heroes Foundation (Trinidad) and P.E.C.E.S (Puerto Rico), amongst others.
“For more than 10 years, at Arcos Dorados we have turned into action our commitment to the families and young people of the communities in which we operate. Today, we are proud to confirm that, despite the global context and the changes that we were forced to make as a society, people´s solidarity has been reinforced and that once again we managed to exceed our expectations. In a challenging year for everyone such as 2020, we were able to adapt and keep our main solidarity campaign of the year in full effect, which allows us to continue contributing to the health and well-being of children and opening doors so that more and more young people in America Latin America and the Caribbean have the chance to access a first formal job," stated Woods Staton, Executive Chairman of Arcos Dorados.
A different edition
In such a challenging year, Arcos Dorados adapted the celebration of its “Gran Día” to the new regulations, in order to maintain its commitment to the communities in which it operates.
That is why, for the 2020 edition, the company offered those interested the possibility of buying the coupons in advance through its digital channels, in addition to extending the period in which they could be redeemed and strengthen sales through AutoMac or McDelivery. With the aim of maintaining the festive spirit of the day, virtual events were held giving renowned artists the possibility of taking part, without breaking the social distancing.
Social commitment and sustainable development
ESG is part of Arcos Dorados’ DNA. In order to have a meaningful effect on the communities in which it operates and on the planet, the company has developed its social and environmental framework called “Recipe for the Future” (www.recetadelfuturo.com), focusing on five key pillars: Sustainable Sourcing, Climate Change, Packaging and Recycling, Youth Employment and Family Welfare. Guided by them, the company keeps its commitment to positively impact the wellbeing of employees and customers, offering personal development opportunities as well as contributing to local economies through a sustainable supply chain that strives to minimize the environmental impact of its proceeding.
* In Brazil, the initiative bears the name of "McDía Feliz" (Happy McDía)
About Arcos Dorados
Arcos Dorados is the world’s largest independent McDonald’s franchisee, operating the largest quick-service restaurant chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories with more than 2,200 restaurants, operated by the Company or by its sub-franchisees, that together employ over 100 thousand people (as of 09/30/2020). The Company is also solidly committed to the development of the communities in which it operates, to providing young people their first formal job opportunities and to utilize its Scale for Good to achieve a positive environmental impact. Arcos Dorados is listed for trading on the New York Stock Exchange (NYSE: ARCO). To learn more about the Company, please visit our website: www.arcosdorados.com
Arcos Dorados is the world's largest independent McDonald's franchisee in terms of system-wide sales and number of locations. The company is the largest fast-service restaurant chain in Latin America and the Caribbean. You have the exclusive right to own, operate, and franchise McDonald's locations in 20 countries and territories in Latin America and the Caribbean, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guiana, Guadeloupe, Martinique , Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad and Tobago, Uruguay and Venezuela. The company operates or franchises more than 2,200 McDonald's restaurants with more than 90,000 employees and is known as one of the best companies to work for in Latin America. Arcos Dorados is listed on the New York Stock Exchange (NYSE: ARCO).
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