By Ellen Jackowski, Global Head of Sustainability Strategy & Innovation, HP Inc.
Submitted by HP Inc.
As a business community and as a society, we are at our best when we come together to solve tough problems and enable social progress. That’s exactly what we’re seeing right now during the COVID-19 pandemic. Heroes on the frontlines are risking their lives to help others, while governments, companies and individuals are finding ways to lend their support to those in need. We have a long way to go, but the examples being set by so many gives us reasons to believe in our future.
This same spirit of collective action and shared responsibility are what’s needed to confront other global challenges we face, such as climate change. Just as the pandemic has upended daily life and put people at risk, the environmental challenges we’ll face in the coming years threaten to inflict their own damage. And even as we marshal HP technology and resources to help communities respond to the pandemic, we are not losing sight of the ambitious goals we’ve set to protect our planet.
Sustainability has been part of our DNA since HP was founded more than 80 years ago. Today sustainability is integrated across our entire value chain—including the products we deliver to our customers. In fiscal year 2019 alone, HP won more than $1.6 billion in business due, in part, to our sustainability efforts—a 69 percent increase from the previous year. As we continue to drive toward a circular and low-carbon economy, we are challenging ourselves to deliver innovative solutions that raise the bar on ourselves and our industry.
Today, we reached a milestone on this journey by announcing that HP has the world’s most sustainable PC portfolio.[i] This announcement emphasizes HP’s focus on not just setting ambitious corporate goals, but also designing solutions that enable us to protect the planet for future generations.
Taking a leadership position
HP’s claim to having the world’s most sustainable PC portfolio is based on the criteria set out by EPEAT—the most comprehensive, measurable, and transparent eco-label in the IT industry. Administered by the Green Electronics Council, the EPEAT program provides independent verification of a manufacturer’s products based on sustainability criteria, including product energy efficiency, recycled materials usage, product longevity, design for product end of life, and product packaging.
Today, HP has 38 Gold and 268 Silver EPEAT-registered products in more than 19 countries—more than any other company in the IT industry. Many of our most demanding customers around the world look for EPEAT-registered products when making purchasing decisions that support their own sustainability goals they are working to achieve.
But what makes our PC portfolio the most sustainable goes well beyond meeting EPEAT criteria. For example, as part of our Design for Sustainability program, we are finding innovative ways to increase the amount and type of recycled materials in our products and have set an industry-leading goal to use 30 percent recycled plastic across our Personal Systems and Print portfolio by 2025.
In fact, through a groundbreaking recycling program in Haiti, HP has sourced more than 450 tonnes of ocean-bound plastic bottles for recycling and reuse that might have otherwise washed into the ocean. That’s equal to roughly 35 million bottles that have been processed and used in the manufacture of new HP products and supplies.
Products like the HP Elite c1030 Chromebook Enterprise laptop announced today, which is the world’s first Chromebook with ocean-bound plastic and also contains 75 percent recycled aluminum in its top lid, and has a keyboard made from 50 percent recycled plastics. This Chromebook joins a series of HP personal systems products made with ocean-bound plastic, including the HP ZBook Studio, the world’s first mobile workstation with ocean-bound plastics; the HP Elite Dragonfly, the world’s first notebook made with ocean-bound plastic,[ii] and the HP Elite Display E273D, the world’s first display manufactured using ocean-bound plastic.[iii]
And HP has committed to include ocean-bound plastic material in all new HP Elite and HP Pro desktop and laptop products launching in 2020.
Moving beyond our products
Our use of recycled materials doesn’t stop with our products. By thinking holistically, we are innovating new ways to reduce the amount of materials in our accessories and packaging—and to use more recycled materials in their design.
For example, the HP Renew Series includes a backpack, topload, tote, and slim brief made from 100 percent recycled plastic bottles, while the HP Renew Sleeve, a laptop sleeve, is created with recycled plastic bottles and knit to shape with minimal manufacturing waste. Similarly, our packaging strategy includes a focus on replacing plastic foam with molded pulp packaging where possible and enabling more bulk packaging in order to reduce materials and the environmental impact of shipping.
And we continue our long legacy of developing reuse and recycling programs for our customers that are helping us—and them—properly dispose of products at end of service. Today, we offer recycling and reuse services in 76 countries that enable us to close the loop, keep materials out of landfills, and support a more circular economy.
While we are proud of our accomplishments, we know that tomorrow will bring even greater challenges. We recognize that the bar is continually being raised for HP and other companies within our industry, as customers look for more sustainable solutions. At HP, we are committed to supporting the needs of our customers by delivering technological innovations that help protect the planet for future generations.
[i] Applies to HP PCs, Workstations, and Displays manufactured after January 2019. Based on most Gold and Silver EPEAT® registrations by meeting all required criteria and achieving 50-74% of the optional points for EPEAT® Silver and 75-100% of the optional points for EPEAT® Gold according to IEEE 1680.1-2018 EPEAT®. Status varies by country. Visit www.epeat.net for more information.
[ii] Notebook speaker enclosure component made with 5% ocean bound plastic as of August 2019.
[iii] Display manufactured with 5% ocean bound plastic materials by weight, the equivalent of more than three 16 oz. recycled plastic water bottles.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP (NYSE: HPQ) is available at www.hp.com.
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