The COVID-19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder-first, rather than shareholder-only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID-19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest. This moment marks an inexorable shift – one in which brands must decide to either continue or create their own impact, or risk irrelevancy.

On Thursday, May 7 and Friday, May 8, we will host the Porter Novelli Purpose Summit: Committing to Action Amid COVID-19, which will take an in-depth look at how business has been, and needs to continue to be, a force for good. Featuring sessions with Porter Novelli leadership, clients and partners, we will explore the shifting role of business today, as well as what will be needed for the next phase of the pandemic – the inevitable ease out of global lockdown.

See below for the full schedule, with registration links for each session:

Day 1 Agenda | Full list of sessions
Thursday, May 7

• The Tipping Point for ‘Good’ Business

  Welcome & keynote address

  10-10:45 a.m. ET | Register here

• What’s Next for Purpose:

  COVID-19’s lasting impact on organizations

  11-11:45 a.m. ET | Register here

• How Stakeholders Expect Companies to Step Up:

  Latest insights from Porter Novelli’s COVID-19 Tracker

  12-12:45 p.m. ET | Register here

• How Companies Are Meeting Stakeholder Needs

  Panel discussion on brand action

  1-1:45 p.m. ET | Register here

• Addressing the Next Wave of Our Public Health Crisis

  Cross-sector solutions for mental health & wellness

  2-2:45 p.m. ET | Register here

• Crisis Preparedness for the New Abnormal

  Building organizational resilience today

  3-3:45 p.m. ET | Register here

• The Psychology of COVID-19, Culture & Climate

  And what it means for business

  4-4:45 p.m. ET | Register here

• Embracing Authenticity in a Pandemic

  Flexing your radical empathy & EQ from home

  5-5:30 p.m. ET | Register here

Day 2 Agenda | Full list of sessions
Friday, May 8

• Employee-first Leadership

  Practical tips for engaging your workforce

  10-10:45 p.m. ET | Register here

• COVID-19, Your Bias is Showing

  Why diversity, equity & inclusion are as critical as ever

  11-11:45 p.m. ET | Register here

• Accelerating Purpose in LATAM

  Regional impact on global markets

  12-12:45 p.m. ET | Register here

• Our Changing Relationship to Food

  The far-reaching impact of COVID-19

  1-1:45 p.m. ET | Register here

• Our Climate Crisis Isn’t Postponed

  It is still here and now

  2-2:45 p.m. ET | Register here

• Committing to Progress Post-crisis

  Reflection & closing remarks

  3-3:30 p.m. ET | Register here

Registration is complimentary and open to all.