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BIER Releases Context-Based Decision Guide for Water Reuse and Recycling

BIER Releases Context-Based Decision Guide for Water Reuse and Recycling

Published 02-12-20

Submitted by Beverage Industry Environmental Roundtable

BIER's Context-Based Decision Guide for Water Reuse and Recycling

The Beverage Industry Environmental Roundtable (BIER) has published a Context-Based Decision Guide for Water Reuse and Recycling which furthers the beverage sector’s leadership on corporate water stewardship and builds upon previous work by BIER on performance in watershed context. The Decision Guide is designed to be relevant to any facility, in any industry, in any location in the world, and intended to accelerate internal conversations and decisions at the regional and facility level with regards to investments in advancing water stewardship through reduction, reuse, and recycling.

The Decision Guide emphasizes:  

  • Why transitioning “beyond reduction” is important in addressing the shared global water challenges of today and tomorrow.
  • Decision-making based upon an understanding of unique local watershed conditions or ‘context’ around a given facility.
  • Practical guidance to accelerate conversations within companies and with other water stakeholders on water reuse and recycling opportunities at a regional and local level.

“Historically, industry has followed a traditional linear philosophy of Take-Use-Discharge,” says Nick Martin, Executive Director of BIER. “We must adopt water circularity thinking whereby every drop of water is optimized towards a shared objective of a net water increase to local water supplies.”

The complete Decision Guide is available for download at:


About BIER

BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard. BIER is facilitated by Antea Group (


Beverage Industry Environmental Roundtable

Beverage Industry Environmental Roundtable

The Beverage Industry Environmental Roundtable works to reduce consumption, mitigate impacts, and ensure sustainable continuity and future of the global beverage industry.

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