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Tire CEOs Reaffirm Commitment to Research for Sustainability, Recognize Tire Industry Project Achievements

Published 12-12-19

Submitted by Bridgestone Americas

CEOs of eleven leading tire manufacturers met to review progress and confirm the ongoing mandate of the leading global forum for tire manufacturers on sustainability issues. 

Founded in 2005, the Tire Industry Project (TIP) is a global CEO-led initiative undertaken by leading tire manufacturing companies to research potential human health and environmental impacts of tires throughout their lifecycle. TIP operates under the umbrella of the World Business Council for Sustainable Development (WBCSD) and is co-chaired by Bridgestone, Goodyear, and Michelin.  

Representing approximately 65% of the world’s tire manufacturing capacity, TIP member CEOs meet biennially to review project progress and approve a two-year work plan. The work plan is reviewed by an Assurance Group of independent scientists who provide guidance on the scientific relevance and robustness of planned work.  

In their review of the 2018-2019 work program, CEOs commended TIP on the landmark initiation and launch of the Global Platform for Sustainable Natural Rubber (GPSNR), an independent multistakeholder platform created to lead improvements in the socioeconomic and environmental performance of the natural rubber value chain. 

On the work undertaken by TIP on tire and road wear particles (TRWP), TIP CEOs recognized the significance of the 2019 study, “Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments,” that demonstrated that TRWP are a minor contributor to airborne particulate in three major cities. TIP has supported research into TRWP for more than a decade and has made a substantial contribution to relevant scientific literature. 

The CEOs also approved publication of an updated TIP global state of knowledge report on the management of end-of-life tires (ELT), and a 2019 edition of the TIP report on environmental key performance indicators for tire manufacturing, noting overall improvement in TIP member performance. 

The publication of a Product Category Rule (PCR) for tires was noted for its contribution to improve standardization and transparency in tire lifecycle environmental impact assessment. 

The CEOs went on to approve a 2020-2021 work program that will include numerous research projects studying TRWP, including extended sampling of TRWP presence in different environmental compartments (air, rivers, soil, estuaries), analyzing the degradation of TRWP, modelling TRWP fate in the environment and investigating the potential health impacts on organisms from long-term exposure to TRWP. 

TIP will continue to report on the environmental performance of the manufacturing operations of its members and will see an evolution of its work on ELT to include dialogue with stakeholders toward an improved understanding of opportunities for more sustainable ELT management. 

Furthering its work on tire materials research, TIP will continue evaluating chemicals used in tire making for any potential human health or environmental impacts and will contribute to Organization for Economic Cooperation and Development (OECD) guidelines on the safe development and use of nanomaterials throughout the tire lifecycle.  

As part of its groundbreaking sustainability work within the tire manufacturing sector, TIP will study the opportunity to develop a WBCSD Sustainable Development Goals (SDG) Sector Roadmap for TIP Members.  The SDG Sector Roadmap would include suggestions for how the sector can maximize its potential to contribute to achieving the SDG agenda through business solutions, including building upon its 15 years of accomplishments. 

About the World Business Council for Sustainable Development (WBCSD) 

WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. We help make our member companies more successful and sustainable by focusing on the maximum positive impact for shareholders, the environment and societies. 

Our member companies come from all business sectors and all major economies, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. Our global network of almost 70 national business councils gives our members unparalleled reach across the globe. WBCSD is uniquely positioned to work with member companies along and across value chains to deliver impactful business solutions to the most challenging sustainability issues. 

Together, we are the leading voice of business for sustainability: united by our vision of a world where more than 9 billion people are all living well and within the boundaries of our planet, by 2050.  

About the Tire Industry Project (TIP) 

Since 2005, the World Business Council for Sustainable Development (WBCSD) Tire Industry Project (TIP) drives research on potential human health and environmental impacts of tires throughout their lifecycle. TIP is a global CEO-led initiative undertaken by leading tire manufacturing companies. Together, TIP member companies work towards solutions for a sustainable future on topics including end-of-life tire management, tire and road wear particles, and sustainable natural rubber. 

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Bridgestone Americas

Bridgestone Americas

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home.

Corporate Social Responsibility

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

The best companies not only perform for their stakeholders, but also contribute to a better world.

Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.

People

We are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.

Mobility

Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers.

Environment

We are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.

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