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Field to Market Announces Expansion Into Canada

Field to Market Canada offers the food and agriculture value chain a unified approach to sustainability across North American commodity crop production

Submitted by: Field to Market: The Alliance for Sustainable Agriculture

Categories: Sustainability, Environment

Posted: Nov 12, 2019 – 10:52 AM EST


WASHINGTON, Nov. 12 /CSRwire/ - Field to Market: The Alliance for Sustainable Agriculture announced today its expansion into Canada. The launch of Field to Market Canada offers the food and agricultural value chain a unified program to advance sustainability in North American commodity crop production. Through this expansion, stakeholders across the United States and Canada have access to a streamlined approach to conduct continuous improvement projects in both countries, strengthening the ability for companies to meet their sustainable sourcing objectives and science-based targets.

Bringing together nearly 140 member organizations, Field to Market has developed an outcomes-based, science-driven approach to advancing sustainable agriculture through more than a decade of multi-stakeholder collaboration and consensus building. Field to Market Canada will leverage existing tools and metrics of the Canadian Field Print Initiative to ensure the program is tailored to locally relevant conditions and built upon prior technical investments from the Canadian agriculture sector.  

“General Mills has engaged with Field to Market for nearly a decade to measure field level data to drive continuous improvement of environmental performance indicators in our U.S. row crop sourcing regions and credibly communicate how we are advancing our sustainability goals,” said Mary Jane Melendez, Chief Sustainability & Social Impact Officer, General Mills. “The launch of Field to Market Canada enables us to fully engage with a common measurement approach across the border, streamlining our efforts and allowing us to tell a unified story about the sustainability of farmers we partner with in both countries. General Mills was pleased to support dialogue and innovation that helped lead to this seamless solution for North America through Field to Market.”

Field to Market Canada will offer the same core mission and commitment to multi-stakeholder convening and collaboration. Various programs and protocols developed for the U.S. context will be made available through Field to Market Canada over the coming year.

“Since 2011, the Canadian Field Print Initiative, a group of like-minded organizations, has been working to advance and promote outcomes-based sustainability measures for Canadian crop production,” said Gordon Bacon, CEO of Pulse Canada. “We are all pleased to align this effort with Field to Market, maturing into the formation of Field to Market Canada, to amplify our focus on sustainability on both sides of the border.” 

“Field to Market’s focus on an outcomes-based approach allows stakeholders across the agricultural supply chain to agree upon a common sustainability framework in U.S. agriculture and drive continuous improvement in their sourcing and operations,” says Field to Market president, Rod Snyder. “The launch of Field to Market Canada allows us to expand that common understanding across the border, ultimately strengthening the credibility of sustainability measurement and building value for stakeholders and growers in both countries.”

Field to Market Canada’s key supporting organizations include Pulse Canada, Grain Farmers of Ontario, Fertilizer Canada and CropLife Canada. A complete list of founding members of Field to Market Canada will be announced in February 2020. To learn more about exploring membership or project collaboration with Field to Market Canada, please visit www.fieldtomarket.org/canada.


Carter Purcell, Field to Market, (202) 297-8345, cpurcell@fieldtomarket.org

Tracey Shelton, Pulse Canada, (204) 925-3787, tshelton@pulsecanada.com


Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations; agribusinesses; food, beverage, restaurant and retail companies; conservation groups; universities and public sector partners to focus on defining, measuring and advancing the sustainability of food, fiber and fuel production. Field to Market is comprised of nearly 140 members representing all facets of the U.S. agricultural supply chain, with members employing more than 5 million people and representing combined revenues totaling over $1.5 trillion. For more information, visit www.fieldtomarket.org and follow us on Twitter at twitter.com/FieldtoMarket.

For more information, please contact:

Carter Purcell Communications Manager, Field to Market
Phone: (202) 297-8345
Tracey Shelton Vice President, Marketing & Communications, Pulse Canada
Phone: (204) 925-3787


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